Message Matters Most – Alex James

Message Matters Most is the step-by-step Messaging Clarity System that:

• Positions your business
• Uncovers your brand’s differentiated message
• Gives you the exact words to express it simply

What You’ll Learn In Message Matters Most

Lesson 1:

Understand why most marketing feels the same.

See the impact a singular, powerful message makes.5 minutes 6 seconds

Lesson 2:

Get clear on what positioning is & the 2 types of positioning.

Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’]7 minutes 13 seconds

Lesson 3:

Learn the exact formula to achieve perfect positioning.5 minutes 39 seconds

Lesson 4:

Get clear on exactly what your customer actually wants from you.

Determine what level of education they need before they’ll feel comfortable buying.13 minutes 18 seconds

Lesson 5:

Get clear on the 5 possible stages your category is in today.

After this lesson, you’ll know what you should lead with.13 minutes 14 seconds

Lesson 6:

Discover the 9 core Positioning Narratives.

After this lesson, you’ll know exactly what angle to take.7 minutes 24 seconds

Lesson 7:

These days, brands need more than products – they need opinions.

After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.7 minutes 28 seconds

Lesson 8:

Get the precise wording formula to convey your value – fast.

After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.6 minutes 2 seconds

Lesson 9:

Extract the one idea your prospect must believe before they’ll buy your product.8 minutes 14 seconds

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