CultBrand Academy – Jody Raynsford

The step-by-step video training on building a Cult Brand provides a comprehensive guide through every phase of the CultBrand process. Starting with the foundation, you’ll dive into each of the 7 parts of the process, exploring key concepts with actionable lessons and real-world examples.

The program includes worksheets and exercises to help you apply what you learn, reinforcing each step as you go. Case studies are woven throughout to show how successful brands have built loyal followings.

This structured, hands-on approach ensures you’re equipped with the tools, insights, and strategies to create a bold, influential CultBrand that resonates deeply with your audience.

CultBrand Academy Is For You If…

• You want a simple, no-nonsense framework that is proven to unlock more attention, increase your visibility and attract more of the right kind of followers (yeah, it’s time to say goodbye to all those a-holes, you know who I mean)
• You want a complete system for getting your message right and nailing your difference to launching your broadcast, building belonging and ascending your followers all the way to purchase
• You want to make an impact in your sector or industry – and stand apart from everyone else (in a good way)
• You want a strategy to do this without spending hours ‘engaging’ in comments or begging for people to become customers or join your community (urgh…)

CultBrand Academy Is Not For You If…

• You’re really looking for a way to build an actual destructive, manipulative cult. This is not the program you are looking for…
• You’re looking for a get-rich-quick, let’s-hack-our-way-to-success scheme that requires zero work from you and promises countless riches (even though you know it will never get the result you want.
• You think Jay Shetty is the greatest thing since fabricated back stories and stolen social media quotes…

What You’ll Learn In CultBrand Academy

Module: Welcome to CultBrand Academy

• Getting started
• Before we start… a message from Jody
• FAQs
• Reporting broken content
• Partner program

Module: Getting support

• Getting support
• Live Cult Strategy calls
• Upgrade to weekly live calls
• Firing up the Bat Signal (1:1)
• All the tech stuff

Module: The Cult Files

• The Academy Workbook
• The Cult Growth Strategy
• The Cult Planner
• The Ultimate Cult Building Checklist

Module: Foundations

• The 7 Cult Commandments
• The Three Pillars of Cult Wisdom
• The CultBrand Secret Weapons
• Weapon 1 – Neutrality
• Weapon 2 – Storytelling
• Weapon 3 – Influence
• Let’s recap – Foundations
• Assessment – Foundations

Module: The Message

• The purpose of your Message
• You’re not stuck
• Clarifying your message
• Hater or creator?
• The Message Test
• Let’s recap – The Message
• Assessment – The Message

Module: The Enemy

• The importance of an opposing force
• Know your enemies
• Developing your enemies
• Enemy expansion
• Testing your enemies
• Let’s recap – The Enemy
• Assessment – The Enemy

Module: Be Different

• Be Different
• It’s a brand, Jim. But not as we know it…
• Creating contrast
• What everyone gets wrong
• Creating a sense of place
• Celebrate it.
• Let’s recap – Be Different
• Assessment – Be Different

Module: Broadcast

• Your path to everything
• Cult broadcast foundation
• Choosing your channel
• The YOU Algorithm
• De-complicate your content
• Broadcast TV for beginners
• The Cult Broadcast Strategy
• Planning episodes
• The Lazy Content Plan
• Bruce Lee your content
• Don’t make these mistakes
• Let’s recap – Broadcast
• Assessment – Broadcast

Module: Recruit

• Recruiting new followers
• Putting The Cult in Culture
• Two ways to recruit
• Attracting new followers
• Search and rescue
• Listening
• Let’s recap – Recruit
• Assessment – Recruit

Module: Belonging

• Building belonging
• Do things that don’t scale
• The problem with automation
• Indoctrinate
• The Love Bomb
• Influence and Persuasion
• Storytelling Secret
• Organising and telling stories
• The Indoctrination Path
• The Carrot and The Stick
• Let’s recap – Belonging
• Assessment – Belonging

Module: Demonstrate

• Demonstrate belonging
• The most powerful form of commitment
• The joy of low threshold participation
• Embrace the Hierarchy
• Rituals
• Words
• The Look
• Let’s recap – Demonstrate
• Assessment – Demonstrate

More courses from the same author: Jody Raynsford