Measure and Maximize – Kari Poppleton

It’s time to leverage data to get results that exceed your efforts and ensure you’re maximizing your time and profit!

When you finish the course, you’ll be an expert at what works, what doesn’t, and what could work better in your (or your client’s) business. You’ll have gorgeous custom dashboards and all the information that comes with them, and will feel like you finally *get it* in business in a way you never have before.

Here’s what you can look forward to:

• Boost your revenue and profit
  Focus only on what works and stop wasting money on what doesn’t.
• Save hours of time
  Ditch the busywork and double down on what delivers real results. Stop spinning your wheels.
• Feel confident in your decisions
  Feel like the boss you are, with numbers to back you up at every step.
• Less stress, more progress
  No more taking business setbacks personally and start tweaking for better results.
• Say goodbye to guesswork
  Know exactly what’s working (and what’s not) so you can grow with confidence.
• Run your business like a well-oiled machine
  When everything clicks, your business stops feeling so chaotic. Clarity brings calm & momentum.

What You’ll Learn In Measure and Maximize

MODULE ONE: Prepare to Measure

Our goal for this module is to help you feel comfortable and confident working with data, provide you with a framework for thinking about what to measure so you know exactly where to focus, and have you plan your initial measurement setup.

• Where are our leads coming from?
• Where are our sales coming from?
• Which marketing activities are generating us the most leads/sales?
• Which marketing activities are not getting us any results?
• How do conversion rates vary by traffic source?
• You’ll walk away feeling confident with numbers, knowing exactly what to measure, and having a personalized plan to get started on.

MODULE TWO: Set Up Your Measurement

Our goal for this module is to have you set up, install, and properly configure your Google Analytics account so you can capture your marketing analytics.

• We also want you to feel confident with and understand how to navigate Google Analytics (we promise, it’s not scary!).
• You’ll walk away having installed GA on your website, having verified it’s sending data, and having your events and conversions set up to start measuring.

MODULE THREE: Prepare to Report

Our goal for this module is to ensure you understand what a dashboard is and what makes a great one, so you can build the most impactful and useful dashboards for your business.

• We’ll also introduce you to “Looker Studio”, the tool you’ll use to build your own dashboards.
• Don’t worry: We keep this simple and walk you through step-by-step how to build the 4 most commonly needed dashboards for online businesses of all kinds!

MODULE FOUR: Optimize Your Traffic Data & Build Your DIY Traffic and Funnel Dashboards

Our goal for this module is for you to understand where your traffic is coming from and how your funnels are performing so you can ensure you’re getting the most leads, reach, and engagement possible.

• We’ll dive into the key components of measuring traffic data and teach you how to use “UTM parameters” for advanced insights. (UTM parameters will take your marketing to new heights as you get information about things like specific social media posts and how they’re performing!)
• You’ll walk away having built both a traffic AND funnel dashboard, two dashboards that will change your business and show you how valuable this data can truly be!

MODULE FIVE: Build Your DIY Sales Dashboard

Our goal for this module is to ensure you have all the sales data you need to make informed decisions that get you more sales.

We find even the most experienced business owners (or bookkeepers) struggle to explain where revenue is coming from and how products are performing. .

• We’ll help you de-mystify this data and build a sales dashboard to easily keep tabs on your sales (and how to improve them) moving forward.
• You’ll walk away feeling clear and certain about how your programs and products are performing and the opportunities you have to grow even more!

MODULE SIX: Create Your DIY Launch Dashboard

Our goal for this module is for you to understand how your launches are performing so you can ensure you’re getting the best results possible.

• We’ll help you organize your launch so you can easily get reliable insights that help you adjust in real-time to what’s working and what isn’t.
• You’ll be able to track your launches throughout the entire launch cycle to see when most sales come through, compare to previous launches, and make smart adjustments throughout your launch.
• You’ll walk away having built a launch dashboard to use for every launch in your business moving forward, plus know how to analyze past launches for better results!

MODULE SEVEN: Elevate Your Dashboard Design

Our goal for this module is for you to not just be a numbers queen but do so with style. This is not your mama’s outdated excel spreadsheet—and it shouldn’t look like it, either.

• We’ll teach you styling tricks to make your dashboard stand out for you, your team, and/or your clients, plus the questions you should be asking to make your data tell a story.
• You’ll also be able to understand how to select the types of displays that work best for the questions you’re trying to answer.
• You’ll walk away feeling like a true CEO with dashboards and data that match it.

MODULE EIGHT: Turn Your Data Into Insights

Our goal for this module is for you to be able to make sense of your data and apply it to your business.

• We’ll walk you through our ‘OCT Framework’ (Opportunity, Change, Trend) so you can interpret your dashboards and use them to make smart decisions that grow your business.
• We’ll teach you best practices for monthly data reviews, plus how to create and test a theory in your business so you can see how your ideas will perform before you invest tons of hours or dollars.
• You’ll walk away feeling more certain in your decisions, confident in your next steps, and most importantly, able to apply this over and over at every level of your business to maximize your success and profit long-term.

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