The Personal Brand Hub – Notus

Over the last 5 years, we’ve helped 150+ entrepreneurs build their personal brands on LinkedIn.

Initially, our operating system consisted of a simple notion page.

The more clients we took on, the more this notion page evolved and adapted to our 3 biggest needs:

• a place to create and store our content strategy
• an operating system to consistently churn out quality content
• a hub to track our efforts and create analytics reports

The Personal Brand Hub is the most up to date version of that system.

It’s a copy of the internal OS we use daily to manage our 40+ active clients.

We originally planned to sell this as a high-ticket program, but realized most people just need the system itself – so we’ve made it accessible to all.

Whether you’re a B2B founder or executive trying to grow your personal brand, or a content strategist who’s managing a client:

This is the only operating system you need.

But the template itself is only half of the magic.

The other half is knowing how to use it.

That’s why we packed a course on top.

What You’ll Learn In The Personal Brand Hub

Setup Resources

• Brand Positioning: Learn how to get a 360° view of the personal brand, flesh out their positioning & define the ideal customer profile. (Bonus: ready-to-use questionnaire and interview templates.)
• The Content Archetype: The same framework we use to create our clients’ content strategy (Includes sample archetypes from notus team members & an explainer video on how to set yours up)
• The Profile Revamp: A step-by-step guide to help turn your profile into a high-converting landing page. (includes proven ChatGPT prompts)

The Content Engine OS

• The centerpiece of all content operations. Produce, manage, and plan every content piece – from idea to final draft. (includes an explainer video of the entire workflow from start to finish)

Analytics Hub

• Track progress and see how content is performing using your analytics dashboard. (includes pre-made monthly report templates)

Community Management

• Target Engagement: A breakdown of how to strategically comment on LinkedIn to attract more eyeballs. (includes a database to store target profiles)
• Network Expansion: The workflow we use to expand our network by up to 150 ideal customer profiles every week. (includes pre-made campaign template)
• Account Routine: A 1:1 copy of the process we use to start conversations with ideal customer profiles that book us 20+ meetings per month. (includes ready-to-use message templates)

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