The Newsletter Is The Business Information

In this product, I teach how to launch editorial newsletters where the newsletter itself is the business. And if you have an existing website, I teach how to funnel traffic into subscribers, into an asset that can be sold separately.

Why this product exists

For many years I was building and selling content sites on marketplaces such as Flippa, my biggest success selling a software review site for six figures on Empire Flippers back in 2018.

But as the google algorithms became more frequent and more volatile I started looking at ways to derisk and diversify.

In 2020 I was early to Substack and launched the Website Investing newsletter and took it to 100 paying subscribers generating $5K/m MRR, plus a similar level of revenue from advertising/affiliate. I then sold the business for six figures – I wrote about this on IndieHackers and it more recently got picked up on They Got Acquired.

What I love about newsletters is that you own the list and the traffic it can generate can’t be taken away from you, in the way Big G can. You can sleep well at night.

Here’s what you’ll get:

Editorial newsletters can be monetized in many ways – I’ve done them all, and cover them all:

• Sponsorships
• Affiliate marketing
• Promoting your own products inc subscriptions
• Paid recommendations
• Lead generation

And these types of newsletters enable you to build an actual audience or even community, that’s engaged with the content you put out. I also cover:

• Which platform to go for – beehiiv vs Substack vs Convertkit
• Single optin vs double optin and segmentation
• The newsletter funnel and paid acquisition
• Understanding customer lifetime value
• How to leverage affiliate (including a look inside my accounts)
• Getting and managing sponsorships
• Valuing, xelling, acquiring and investing in newsletters

About Author

Richard Patey is an entrepreneur, business strategist, and online marketer. He is known for his expertise in building and scaling online businesses, particularly in the realm of digital marketing and e-commerce. Richard has gained recognition through his own successful ventures and by sharing his insights and strategies with others through his blog, podcast, and online courses.

He has a strong focus on affiliate marketing, content creation, and building profitable online assets. Richard Patey is respected for his knowledge and experience in the online business space and is sought after by aspiring entrepreneurs and marketers looking to learn from his expertise.

More courses from the same author: Richard Patey

Salepage: The Newsletter Is The Business – Richard Patey

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to iBusinessCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your iBusinessCourse account then going to Downloads Page.