What is TikTok? Why has selling on TikTok become a trend and attracted so many people? So how can you effectively sell on TikTok? Follow the article below, and we’ll guide you on how to sell on TikTok for maximum profit.
What is TikTok? Is selling on TikTok good or not?
TikTok is a very popular social network with billions of users worldwide. Therefore, it has great potential for product promotion and sales. Many businesses have used TikTok to reach their potential customers through creative advertising and marketing campaigns. Hundreds of thousands of sellers have chosen to set up TikTok Shop stores to start their businesses on this platform, aiming to achieve breakthroughs in business and accelerate profit growth exponentially with minimal capital.
When selling on TikTok, you can name your store and upload videos introducing your products. Users can easily add music and insert effects into their videos. You should create a landing page where customers can view and learn about your products and make purchases. After building your sales platform, you can advertise with TikTok Ads to attract users easily.
TikTok encourages people to upload short videos with a duration of 15s – 60s. The TikTok platform targets users aged 13 to 24.
Are you doing online business? If your target customers are similar to TikTok’s user base, this will be an effective sales channel with significant growth potential. You can proceed with the following steps:
- Create your own channel and upload videos related to your channel before selling on TikTok.
- Script your videos and film the products you sell.
- Post on TikTok with a link to your store’s landing page.
- When customers see the video or trending videos, they can find the link through comments or the description.
- Customers visit the landing page to place orders, and then you can proceed to complete the orders.
- To promote your store’s brand, you can collaborate with content creators who have a high number of followers and produce interactive content that resonates well.
- Another way to promote products is to run TikTok Ads.
- Some brands combine content creation and collaboration with other content creators to advertise products more effectively. Collaborations tend to have stable order rates and significantly increase revenue.Selling on TikTok
Some tips for effective selling on TikTok
Investing in video content always brings many benefits to viewers: Video content that is useful, combined with effects and sound to stimulate the visual and auditory senses of viewers. Many people become hot TikTokers thanks to trending videos, so to sell effectively, create high-quality video content and visuals to attract viewers. TikTok is also a playground for KOLs (Key Opinion Leaders) and influencers.
To sell effectively on TikTok, here are some tips:
- Create engaging content: Create unique, creative, and valuable short video content for potential customers.
- Utilize TikTok’s advertising features: TikTok offers various advertising features such as banner ads, content ads, influencer ads, etc. Take advantage of these features to promote your products.
- Understand your target audience: Research and understand the potential target audience on TikTok to create suitable content and advertising campaigns.
- Interact with users: Interact with users through comments, messages, and live streams to build connections and increase trust.
- Harness popular hashtags: Use popular hashtags to increase the discoverability and promotion of your products on TikTok.
- Measure effectiveness: Track and measure the effectiveness of your advertising campaigns on TikTok to make adjustments and improve results.
To reach a larger customer base, sellers must be aware of trends, hot topics, and new entertainment that can attract viewers. Some popular content investment styles include:
- Makeup-themed cosmetic advertisements, transforming from “duck” to “swan.”
- Videos sharing cooking steps, food preparation, etc.
- Skincare guides, revealing unique makeup techniques and the latest trends.
- Fashion with videos showcasing mix-and-match wardrobe ideas.
- Posing for photoshoots, photo ideas.
- Content about home renovation, transforming old spaces into new ones, room decoration, etc.
- Combining multi-channel selling: Linking and directing store links to e-commerce platforms, social media, and your website. Integrating TikTok posts on your Fanpage and attaching the TikTok link for customers to discover your store. Directing TikTok links through social media, websites, and vice versa to allow customers to access and contact you through multiple channels. For example, in the fashion and home appliances industries.
- Create TikTok sales links in Affiliate form: Embed sales video links at the end of each creative entertainment video. Or you can place the link in the comments section, bio, etc.
- Use the products you sell, experience and demonstrate their usefulness in the videos you upload to your channel.
- Conduct live stream sales, introduce products, and interact directly with customers.
4 Steps Guide to Making Big Money Selling on TikTok!
Step 1: Choose the right products to sell on TikTok
If you’re starting to sell, research which products have high view counts. According to research, fashion items, handmade goods, fast food, and trending topics like decor, travel, and reviews are popular on TikTok.
Step 2: Identify your target audience
TikTok has privacy policies that limit access to user information such as age, occupation, gender, etc. However, you can search for user IDs, relevant hashtags related to your products, and popular songs. Users often use hashtags when posting videos, making it easier for you to find them.
Your sales account will need to have a high number of followers to reach a large customer base. You can follow personal accounts, but it’s recommended to follow less than 30 accounts per day to avoid spamming. Comment on entertainment videos and those from famous accounts. Run TikTok Ads to increase your follower count.
Step 3: Create sales videos on TikTok
Come up with ideas and create a script that is consistent and relevant to the products you’re selling. Your content should be useful, engaging, follow the latest trends, and have the potential to go viral and get high views. Guide users to your store page.
Choose suitable locations for shooting and hire appropriate models for beautiful visuals. Edit product images with consistent colors and styles to increase brand recognition. Equip yourself with a smartphone, camera, and necessary tools to create high-quality content. Choose video editing effects and background music that are appropriate, and you can select viral and trending songs on TikTok.
Step 4: Write descriptions for your TikTok sales videos
Keep the description concise to convey the message to customers. Include relevant hashtags to reach the relevant target audience. Include information, addresses, and product descriptions at the end of the video or in the comments.
Conclusion: 4 Steps Guide to Making Big Money Selling on TikTok!
These are some tips we wanted to share with you regarding selling on TikTok. We hope that through this article, you can find the most effective way to sell your products. Feel free to leave a comment or contact us if you have any questions or concerns about selling on TikTok. We will answer your inquiries as soon as possible. Good luck!