Performance Max Mastery Information

Performance Max was supposed to simplify Google Ads, but actually made it harder

Performance Max is Google’s latest automated campaign type. With just one campaign, you can launch ads across all of Google’s ad inventory (Search, Shopping, YouTube, Display, Discovery, Gmail & Maps). Performance Max was supposed to make everything easier, but in reality only made everything harder.

Its potential is huge, but most marketers don’t know how to optimally set up, analyze, optimize and scale Performance Max.

Here are a few problems with Performance Max:

• It seems easy to set up, but it’s actually hard to scale profitably when done incorrectly
• pMax is still relatively new and there’s not a lot of expert knowledge available yet
• It’s getting harder to differentiate when everyone uses the same technology
• You have extremely little control over your ad spend
• Old best practices no longer guarantee success

Unfortunately, there is no way around Performance Max.

• Google has replaced Smart Shopping campaigns with Performance Max campaigns
• Google will continue to automate everything even further, including Performance Max
• So therefore we have to adapt, and find new ways to beat our competitors

The Google Ads landscape is changing so fast. If you don’t stay up to date with the latest developments, it’s going to be very hard to keep your edge and your competitors will eventually beat you.

Here’s what you’ll get:

Part 1: Fundamentals

Introduction to Performance Max

• Learn about the fundamentals of Performance Max campaigns
• Learn about the history of Google Ads and why pMax is changing everythingLearn how to use our ‘Performance Max Mastery Framework

Part 2: Data Input

Feed the machine with crystal clear data

• Learn why data input input is so important with Performance Max
• Apply our conversion tracking best practices for better optimization
• Learn how to properly use audience signals

Part 3: Campaign Structure

Set up your winning campaign structure

• Follow our ‘Building Blocks’ strategy to build the ultimate campaign structure for ecom brands
• Learn how to apply advanced campaign structures for lead gen
• Use our campaign settings checklist when launching new campaigns

Part 4: Assets

Use optimized assets for maximum results

• Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’
• Use these secret tools to spy on your competitors (and ‘steal’ their best performing ad ideas)
• Use our image, video and ad copy best practices

Part 5: Optimization

Optimize campaigns despite limited insights

• Learn how to optimize Performance Max, even with very limited insights (this is a very extensive module)
• Use our little-known ways to understand where your ads showed
• Use our templates to add negative keywords to Performance Max

Who is this course for?

This training is for anyone that wants to learn how to set up, optimize and scale Performance Max campaigns. Most of our students are agencies, freelancers and in-house marketing teams.

About Author

Combined, we have over 10 years of PPC experience, worked for more than 200 ecom and lead gen clients and profitably spent over €100M on Google Ads.

We’ve joined forces to provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google.

Unlike agency owners or ‘gurus’, we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.

More courses from the same author: Bob Meijer & Miles McNair

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