Pre-Launch Plan Program – Brenna McGowan

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing a unique opportunity to add significant impact for your students — and your bottom line.

Simplify Your Launches with the *Proven* Pre-Launch System that Boosts Sales…So Your Perfect Buyers Are Eager and Waiting Before Your Cart Even Opens

The Pre-Launch Plan Program is the same one that’s helped its best students…

• Sell more than 50% of their seats in pre-launch
• Quadruple previous launch revenue
• Have their first 6-figure launch
• Close $230k during pre-launch
• Get a 10X ROI on their investment
• Ease their stress load by 97% (based on raw and unscientific data)

The Pre-Launch Plan Program is the only program where you nail your messaging, create a strategic pre-launch plan, and all the copy that goes with it.

The Pre-Launch Process™ is something I’ve created to help you get out of the do-or-die live launch cycle. (And this process has worked time and time again.)

With an effective pre-launch, you can uniquely position your course or program with content that drives momentum, sells seats before the doors open, and takes the overwhelm out of a launch (and leaves you feeling oh-so-confident).

What You’ll Learn In Pre-Launch Plan Program

MODULE 1: Clarify and Categorize

The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)

But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.

You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.

Lastly, you’ll nail your pre-launch messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.

MODULE 2: Analyze

You have the research you need to get a strategic plan in place.

But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.

You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 3: Strategize

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.

First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.

Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.

I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

MODULE 4: Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.

Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.

So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

More courses from the same author: Brenna McGowan

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