Insta-Product Academy Information

Insta-Product Academy is a course designed to help product businesses leverage Instagram effectively for growth, sales, and success. The program covers various aspects of Instagram marketing with a focus on strategies specific to product-based businesses.

Product businesses are different to service-based businesses

That means your approach to Instagram, your followers, and how you do sales have to be different, too — IF you want to see the kind of growth, sales and success that could change your life.

That’s why I created this program (the one I’m going to tell you about any second now ).

I’m tired of seeing general and outdated Instagram advice when I KNOW there’s a better way.

I’m tired of sh*t products seeing MAJOR success because their owners know how to use Instagram to raise the kind of revenue you deserve.

I know you want to make more money, gain a bigger following, and get some serious eyes on your products. But I also know…

THIS ISN’T JUST BUSINESS FOR YOU. IT’S PERSONAL. YOU BELIEVE IN YOUR PRODUCT AND YOU WANT IT TO MAKE A BIG IMPACT IN THIS WORLD.

I get it. I get your sense of purpose, because that’s the exact reason I left my unfulfilling job in TV to start my own business.

When I committed myself to helping build businesses like yours, I found my purpose again.

That’s what I’m all about: making money in a way that is FUN, SMART, SUPPORTIVE, ENERGETIC, and POSITIVE so you can make the biggest impact possible and build the life you want.

Since starting my business, I’ve been a full-time cheerleader to thousands of female entrepreneurs around the world…

And I’m on a mission to help YOU transform yourself and your product business from impactless… to epicly impactful… and epicly PROFITABLE, too.

Here’s how we’re going to do that

• Create an Instagram content and sales strategy that attracts and converts your target audience into followers and then customers
• Sell your products in Reels (product-specific Reels)
• Sell in stories with my exclusive Story Set templates (because Stories has its own language and algorithm that you should know)
• Stories has its own language and algorithm that you should know)
• Work with influencers and branding reps
• Work with influencers and branding reps
• Optimise your account to maximise your reach and engagement
• Build a supportive community of raving fans who sell your products for you
• Have successful and profitable product launches where your dream customers click ‘buy’ without hesitation
• Plus so much more!

Here’s what you’ll learn

Module 1: Strategy & Optimising

It’s time to stop blaming the algorithm and start optimising your Instagram account so you can attract your target audience.

IN THIS MODULE YOU’LL:

• Identify your target customer so you can create content that makes them want to buy your product
• Optimise your Instagram account in 7 simple steps, so the moment someone lands on your profile, it packs a punch and converts them into a customer (or email subscriber!)
• Learn how to analyse and understand your Insights, so you can use this information to build an Instagram strategy that works specifically for you and your objectives
• Organise, structure, and then create your own interactive Highlights that make it easy for people to buy from you (with the help of my Instagram highlights resource)
• Get to grips with Instagram SEO and make it easy for dream customers to find you
• Discover the key to building a personable, memorable, and standout brand

Module 2: Content is Queen

Relevant and engaging content is vital when you want to make more sales. In fact, if you nail it… content could be your greatest sales assistant.

IN THIS MODULE YOU’LL:

• Learn how to keep your Instagram on brand and build your brand a recognisable personality
• Find out the 4 Essential Content Types and how to balance them across your content strategy
• How to create content that sells, builds connections, and establishes your brand as the leader in your industry. (Product businesses can and should be leaders, too)!
• Start automating your monthly content and save yourself tens of hours every month. (Including tips and tricks I used when I managed up to 12 social media accounts at a time)
• Discover The Winning Content Structure that means you’ll never have to struggle with content creation again
• Learn how to batch create like a Queen, so you’re not creating content every single day — because who has time for that?! (Not you!)
• Get the formula for crafting captions that convert followers into customers

Module 3: How to Nail Your Product Reels

Think you know how to do Reels?

Product Reels are more challenging, because they’re usually focusing on a product and not a person. But, if you get them right, Reels can BLOW UP your business.

IN THIS MODULE YOU’LL:

• Plan your product Reels with purpose. No more posting Reels because you liked a trending sound. Only purpose, strategy, and clear objectives from now on
• Learn how to create the different types of product Reels and understand how each of them elevate your Reels
• Discover how to use the camera and edits to tell unforgettable and viral-worthy stories
• Find out the secret to nailing smooth product transitions so you don’t jar your audience
• Get exclusive access to Reels mini-tutorials that walk you through how I make product Reels for my own clients

Module 4: Build an Engaged Community

As business owners, we all crave engagement. But what engagement should we actually be looking for and how do we get it?

Learn how to build a hyper-engaged audience who care about the products you sell and who rush to buy as soon as you launch

IN THIS MODULE YOU’LL:

• Crack the code for creating content that speaks TO your audience instead of AT them
• Figure out how to get your followers to connect with your brand and create a lasting impact
• Understand how to make every single one of your followers feel seen and heard
• Get step-by-step guidance on how to humanise your brand effectively with the Humanise Your Brand Checklist
• Implement fast and easy strategies that get your followers to pay attention to your brand and stop whatever else they’re doing

Module 5: Become an Insta-Story Pro

Most businesses use Instagram stories all wrong. Instagram Stories are their own language and they deserve their own methodology.

When you know how to make the most of this feature, you’ll master the art of selling IN your stories and getting your stories seen consistently.

IN THIS MODULE YOU’LL:

• Learn the Story algorithm — because Stories have their own set of rules
• Get the Complete Insta-Story Tour that reveals the hidden features I use to sell in my Stories to interact with my audience
• Discover how to structure your stories with Story Sets instead of posting aimlessly and hoping for the best. (30+ Bonus Story Set templates included)!
• Boost your engagement by experimenting with the different types of Stories
• Become a master at writing engaging Story captions and subtitles that keep your audience engaged till your very last Story

Module 6: Master Influencer Marketing & Collaborations

Want to learn how to build profitable relationships with influencers? There’s no one better to learn from. I’ve experienced both sides of the relationship.

I’ve been paid by brands to be an influencer AND I’ve hired influencers to work with brands. I teach you everything there is to know!

IN THIS MODULE YOU’LL:

• Learn how to work with influencers successfully so you see return on investment and get the best results possible
• Watch me break down a successful influencer campaign, so you know how to create an agreement you and your influencer feel good about
• Figure out how to find ‘The Right Fit’ and identify any red flags so you don’t tarnish your reputation or waste time and money on the wrong influencer
• Discover the ins and outs of how to structure your offer, including how and when to reach out, payment terms, deliverables, expectations, and terms and conditions
• Learn how to do Influencer Outreach and get access to the bonus Email Template that tells you exactly what to write when you’re pitching your favourite influencer
• Become a pro at identifying potential Brand Ambassadors and understanding the different ways you can use them to grow your brand
• Find out how to organise competitions and giveaways without getting your account flagged or closed down

Module 7: Psychology of Selling

When you understand the power of psychology and persuasion, you’ll be able to sell to your audience more effectively.

IN THIS MODULE YOU’LL:

• Learn how to get your audience to trust you, your brand, and your product, so they buy from you before anyone else
• Find out how to portray your brand as the expert it is, so you can become the industry leader you want to be
• Discover easy ways to communicate your authority so everyone knows you’re an expert
• Learn how to get your audience off the fence and into checkout — FAST
• Uncover the 10 different ways to share social proof on Instagram — beyond standard testimonials
• Learn how to be liked (without letting your people-pleasing tendencies take control of you). Because if people don’t like your brand, they won’t buy from your brand

Module 8: Launching with Instagram

Have you ever launched a new product and got crickets?

Me too. But now, every Instagram launch I have is profitable and fun. I promise, it can be that way for you, too.

IN THIS MODULE YOU’LL:

• Find out how to have a successful and stress-free product launch
• Learn how to nail your launch messaging so your target audience understands exactly what you’re launching and how it’s going to change their life
• Discover how to maximise sales by marketing more than just the features of your product
• Figure out what’s stopping your target audience from buying your product, and how you can help them overcome those hesitations
• Understand how to do a Launch Lookback so you can have even more successful launches in the future

About Author

I’M A MARKETING MENTOR WHO HAS RUN A 6- AND 7-FIGURE GLOBAL BRAND 🧠💪💰

And I’m the first Creator to ever be featured as the go-to Reels Pro on Instagram by Instagram (Yes! On Instagram’s *official* Instagram! Did you see me?!)

You probably know me as The Reels Queen 👑 but I am so much more than a Reels Queen 👑

But you know what I realised after helping hundreds of product businesses turn more Instagram followers into customers AND after selling out my first ever product (on Instagram) in just 3 days… ?

More courses from the same author: Alisha Marfatia

Salepage: Insta-Product Academy – Alisha Marfatia