Email Empire – Tarzan Kay

A complete A-Z course for email marketers, from choosing the right software to closing the deal

This is everything I’ve learned writing hundreds of emails for clients—welcome sequences, sales sequences, webinar show-up sequences, you-name-it-I-wrote-it sequences.

I’ve used these strategies in my own business to generate endless leads for my copywriting services, win Marie Forleo’s “Because You’re Awesome” award for my B-School promotion, AND Copy Hackers’ Email Copywriting Challenge.

This in your invitation to take your place on the throne

• Sure, you’ll learn simple email hacks you can start using right away to improve open rates and get the clicks.
• But more importantly, you’ll figure out what’s standing in your way as you enter email marketing territory, work through your icky sticky mental blocks, and come out swingin’ as empress (or emperor) of your realm.
• The end result: Your own private kingdom of loyal subscribers who obsess over your emails and buy all your stuff

Picture yourself reigning supreme, in a world where…

• When you need to drum up some cash, you send 1 email to your list and boom! New clients flood in.
• You’re 100% cool taking time off to build your online program, because you have a captive audience waiting to buy it.
• Instead of scraping for clients and customers by competing on price, you charge a premium for your services, and have people ready to hand you their credit cards.
• You know exactly what kind of offer your subscribers need, and how to sell it to them (because they told you in their own words!)

Here’s What’s Included:   

MODULE 1: JUST START. PERIOD.

• The sticky & persistent myths that are keeping you from actually emailing your list on the regular
• The free software too many entrepreneurs are using (it’s massively slowing the growth of your empire!)
• The 1 question you must be able to answer if you’re ever going to get to your email marketing off the ground
• A simple website page that’s a proven “cure” for writer’s block

MODULE 2: ANATOMY CLASS

• • A little-known email secret that can as much as double your open rate in the next five minutes!
  • Why personalizing your emails with your subscriber’s name can weaken your response (plus the easier thing you can do instead)

• The show-stopper welcome email that automatically segments new subscribers
• A stealth way to use stories in email without triggering the what’s-in-it-for-me response!

MODULE 3: SHUT UP & WRITE

• The ultra-common mental blocks you probably don’t even know you have (plus concrete ways to work through them…no meditating required!)
• A fancy (but so easy!) way to “segment” your subscribers, so you’re automatically collecting information about them, and sending nothing but super-relevant content
• A secret way (almost nobody uses) to cut w-a-y down on unsubscribes
• My #1 fave trick for NEVER again starting an email with nothing more than a blinking cursor

MODULE 4 : Campaigns That Convert

• How to stick out like a sore thumb, even in crazy-competitive and super-saturated markets!
• How to use the principles of persuasion…without feeling like the emperor of sleaziness
• An extremely powerful way to motivate your subscribers to take out their credit cards — and flock to you, your business and your products!
• How to build in scarcity and urgency, even if your offer is evergreen
• The #1 mistake entrepreneurs make in a sales sequence (hint: it’s the reason Gary Vee wrote Jab Jab Jab Right Hook, and I promise it’s not what you think)

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