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About the Author
Ben Labay is the CEO of the experimentation and CXO agency, Speero, by CXL. He combines a decade of academic and research training with UX & business development knowledge to help scope and run experimentation and CXO programs for companies including P&G, Serta Simmons, Codecademy, MongoDB, and Miro.
He breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market. CXL Agency drives customer research and experimentation programs. Successful businesses work with CXL Agency to identify growth opportunities, understand their customers, and keep increasing their revenue.
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