Build Your Brand – Devin Lars

Build Your Brand Information

How to build a brand from the ground up.

For the past 10 years I have been involved in several hundred product launches and have worked with several A-list celebrities such as Kendrick Lamar, Chris Brown, Justin Bieber, Trey Songz and 50 cent to name a few. I also have corporate clients like Nike, Tesla, The Warriors and the hit TV show Criminal Minds, all who look to my agency to help turn their visions into reality. From conception, design, production, product placement, marketing, sales and distribution, I have helped each project every step of the way.

It wasn’t always this way though, I was just a kid from Richmond, CA with a vision to share my point of view with the world. You see, I started my business senior year of high school back in 2005 when MySpace was cool LOL. My best friend and I started airbrushing T-shirts for people around the hood, it was a really fun time. We didn’t know what the hell we were doing, but we said hey, we will figure it out.

One day I made a custom shirt with a popular brand’s logo on it and got stopped by several people asking where I had bought it. After the third time I was stopped, I started thinking, wait why am I promoting someone else’s designs and ideas when I can promote my own brand? It all started there.

If you are reading this, chances are you had a similar epiphany. Maybe you have had ideas stuck in your head for years but don’t know where to start. Or you know your ideas are better than what you are seeing out there, you just need the opportunity to showcase what you have. Trust me, I get it. I had to learn the hard way but I am not complaining because I get to share this information with you now.

I wanted to create a course that I would want my younger self to take, this would have saved me tens of thousands of dollars and could have sped up the process by YEARS!!! I am not exaggerating, the information I’m going to share with you is truly game changing and if you apply it and are good enough, you can make a living creating a brand and making an impact.

Here’s what you’ll get in Build Your Brand

Where to start

• Introduction (0:51)
• What does your brand mean? (11:45)

Creating Designs

• Art Director Kaitlyn Collins (12:45)
• Intern Tryston Williams (12:29)
• Recap (2:49)
• Creating a mood board (29:01)
• Finding a good graphic designer (14:48)
• What is a vector file? (7:17)
• Trademarking & Copyrights

Sourcing garments

• Sourcing Garments (14:47)
• Custom Headwear (Hats & Beanies) (7:14)

Building your empire

• How to position your brand (18:54)

The production process

• Preparing Your Design (5:19)
• Printing Styles (15:42)
• Color Consistency (3:03)
• How Printing Works (4:09)
• Packaging / Relabeling

Creating spec sheets

• PMS colors, Sizing & Placements (38:16)

Finding a good manufacture

• The struggle of finding a good partner (8:51)
• Best way to get started

Product placement / influencers

• How to get celebrities to wear your brand (17:30)

Marketing & advertising

• Social Media (7:00)
• Influencer Marketing (9:46)
• Events & Partnerships (6:17)
• Copy of Events & Partnerships (6:17)

Setting up an online store

• Shopify (15:57)
• Templates (10:10)
• Tracking your money (Accounting) (19:28)

Selling retail

• Ordering software
• Tradeshows

Now its time to take action

• Starting a Vlog (2:23)

About Author

My name is Devin Lars, CEO of Kurieo Media and Creative Director of Doing Everything Different. I’ve been behind the scenes helping launch several projects I’m sure you are aware of, but had no idea who was behind it. From helping Pink Dolphin clothing produce several of their first collections, to collaborating with A-list celebrities to help create and launch their ideas. My client list includes: Kendrick Lamar, Chris Brown, Justin Bieber, T-Pain, 50 Cent, Rick Ross, Trey Songz, and corporate clients like Nike, Tesla, The Warriors, and the hit TV show Criminal Minds.

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