1 Hour SEO | Become a Technical Marketer – Nat Eliason

1 Hour SEO | Become a Technical Marketer Information

In those 15 months, I went from 1,209 monthly sessions to 270,011 monthly sessions.

Or, a 22,333% improvement.

This isn’t from spending hours and hours each day emailing people for links, blasting Twitter and Facebook, commenting on people’s blog posts, or trying to sneak links into forums.

95% of my traffic happens automatically.

I’ve never spent more than an hour, usually less than half an hour, on the promotion strategy for each article. And once that initial promotion strategy is done, I barely touch it or promote it ever again.

Despite doing no ongoing marketing, posts from over a year ago routinely get as many as 1,000 readers a day.

This is the power of 1 Hour SEO.

SEO, or Search Engine Optimization, means writing your content in a way that it gets ranked in the top few spots on Google for a topic. If it’s a topic that a lot of people search for, well, then you get a lot of traffic!

1 Hour SEO | Become a Technical Marketer

But, here’s the thing. 90% of what you hear about “doing SEO” is a waste of time. SEO blogs and experts will tell you to do all sorts of things that aren’t necessary. They want you to keep giving them money and reading their site, so they need to add a ton of complication to the topic to keep you coming back.

I’ve read all of the blogs, talked to the experts, and after doing my own experiments, I’ve discovered that SEO is 10x easier than they say it is. I know because I’ve achieved my SEO rankings by ignoring the vast majority of the advice, and focusing intently on a few, core principles instead.

Here’s what you’ll get in 1 Hour SEO | Become a Technical Marketer

1. An Overview of the SEO Myths and Why They Exist

Common myths about SEO (not the obvious ones) and why they’re not true, or at the very least, suspicious. This should help reset your frame of mind around SEO, and get you into the “this is simple” one you need to have to stop wasting time.

2. How to Think About SEO

Once I’ve broken down the myths surrounding it, I give you a new framework to think about SEO from. One that’s based on what will work for the next 10 years, and one based on improving our sense of what SEO advice is good, and what is probably nonsense. This protects you from ever being penalized by Google, and helps you focus on the most important tasks.

3. Finding and Creating Good SEO Targets

Then, I walk you through how I identify good SEO targets, but also how I turn content that normally wouldn’t be good for SEO into content that still ranks. This lets you turn anything on your site into a high ranking piece, adding on a bit of extra traffic you didn’t think you could get.

4. Writing Content Google Likes

This is the big one. I cover how to write content that Google ACTUALLY likes. This isn’t about a certain page format, keyword density, design, amount of links, length, or other silly factors. It’s about another, much bigger, much more important, but commonly overlooked factor. If you can master this one step, SEO becomes easy for you.

5. Promoting Your Content

Once you have your juicy SEO ready post, you need to promote it a little bit. I cover how I promote the article after it’s done, still staying within that 1-hour total limit. They key? Lots of automation, and focusing on your highest leverage opportunities.

6. Circling Back

Finally, I cover how you can go back and improve old content to get it ranking higher, or for new keywords. This let me take articles that were getting 100-200 hits per day and rework them to getting 1,000 to 5,000 views per day. It’s powerful, but only if you know how to do it.

7. The Checklist

After you’ve gone through the lessons, you’ll get a checklist that you can use anytime you write a piece of content to make sure you’re set up for good SEO rankings. It’s the same checklist I use for my posts, and it’ll help you rank in whatever you’re going after.

About author

I spend most of my time growing my own site, Nateliason.com. Before that, I used my technical marketing skills to grow companies like SumoMe, Zapier, HubSpot, and obviously Programming for Marketers!

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