Brand Messaging Kit Information

Why start with why?

Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into deeper motivations and values of the customer.

Go beyond just the logo.

Defining your brand’s messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.

Attract customers with a unique identity.

A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it.

Brand Messaging Kit

Personally connect with customers

Establish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more.

Bring a brand to life

Learn to marry powerful images with compelling copy that taps into the core of what the brand is.

Precisely position a company

Find out where your brand sits in the minds of customers, and what makes it different from the competition so you can market accordingly.

This kit will help determine how you communicate with your audience.

For many years, I believed that we would forever be relegated to just designing the visuals for a campaign.

As a designer, I thought that only writers could craft clever words that would breathe life into the images we made. All of that changed when I learned how to ask the right questions to draw out real insights.

This kit is the by-product of countless brand strategy meetings, research, and experimentation. It’s meant to help you go beyond the visual identity of your brand and establish its one-of-a-kind voice.

Using the four key prompts in this kit—What, How, Who and Why—you’ll learn how to determine the look/feel, tone/voice, the customer or tribe you serve, and the value proposition for the brand.

Once you tap into your ‘why,’ you’ll create a brand that’s inviting, charismatic, and relatable. After all, people don’t buy what you do, they buy why you do it.

Here’s what you’ll get

• 44-page Brand Messaging Guide
• Brand Messaging Workbook
• Learn the positioning of your brand
• Define your brand’s voice and tone

About Author

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

He has taught Sequential design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Additionally, he has lectured all over the world including: AIGA National Design Conference, Birmingham Design Festival, Awwwards New York/San Francisco/Amsterdam, AIGA Miami, The Design Conference Brisbane, Creative South, Digital Design Days Milan/Geneva, Lu Xun Academy Fine Art Dalian, Motion Conference Santa Fe, VMA Design Conference, MIT Boston, Bend Design Conference, Graphika Manila, Create Philippines, Rise Up Summit Cairo, RGD Design Thinkers Toronto, California Institute of the Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, Cal State Los Angeles/ Northridge, Post Production World, Adobe Video World and San Diego University.

His firm’s work has been recognized by national and international organizations such as: the Emmy’s, Clio, Effie Gold, Huffington Post, Lynda.com, Webbie, Communication Arts, London International Awards, One Show, British D&AD, AICP 20, Pictoplasma, How, 72 dpi, L.A. Weekly, Boards, Res 10, Type Director’s Club (20, 22, 23, 26), IDN, Addy Awards, BDA, Create, Stash (2, 12, 22, 24, 35, 43, 65), Creatie Augustus 2010, Motion Design, Asia Image, Brief, 365 AIGA Year In Design 26, Art Director’s Club, Motionographer, New York Festivals, B Brand, PPaper, I.D., and Print.

Mr. Do has given talks and conducted workshops on: Sales, Negotiations, Value Based Pricing, Mindset, Branding, Graphic & Motion Design, Social Media Marketing, Entrepreneurship, Business Management, and Client Relations.

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