Analytics for SEO Information

This ebook is meant to teach SEO professionals the most useful concepts to analyze websites.

This translates to better insights and ROI.

Analysis isn’t simply coding or quoting nice facts but the science of generating actionable insights.

The SEO industry is not used to dissecting problems with analytical precision, let’s face it.

How many times have you encountered a data problem that you wish you could resolve but couldn’t?

Is it possible to get better insights from Google Search Console? How can I give the correct interpretation of data?

These are some of the questions we will answer in this ebook and one of the main reasons I wrote it.

Better Insights, Better Workflows, Less Budget Spent

Large organizations and wise SEO freelancers can save a lot of money with the proper tools.

At some levels, your budget matters and can affect the outcome of a project.

Analytics alone won’t give you the answer but it’s a powerful ally to reduce complexity.

What if I told you it’s possible to get rare insights with the right processes?

Better Strategy in Less Time

Execution is crucial but you don’t want to spend your day joining tables in Excel.

Automation is another key piece of what you will learn. The advantage of coding is that you can recycle it and save hours of your precious time.

Communication skills are still crucial for the success of an SEO project, and this is where you should invest more time later on.

Work Smarter, Not Harder

How many agencies or SEOs send data dumps or the usual boring data extracted from tools?

Not only this is a terrible practice, but it’s not unique.

If you want a solid USP, people have to believe you are special.

This is way easier if you know how to wrangle data and handle data storytelling.

From start to finish, I will explain to you how to get the most out of SEO data.

Here’s what you’ll get:

This eBook won’t teach you Python or coding, as there are too many tutorials online.

But you get the keys to what matters for a business and how to leverage your SEO knowledge to get better results.

Analytics takes time to learn but I will give my best to teach you.

• Understanding Of What Is Analytics
• Actionable Examples and Scenarios To Train Your Acumen
• Python Code To Replicate Everything
• Which Tools To Use And Why
• How To Craft Persuasive Stories For Your Stakeholders
• The Essential Statistics/Maths Concepts, Explained Like You Were 5
• Some Of The Best Google Search Console Insights Out There
• How To Evaluate Internal Linking On A Website

About Author

I am an SEO Specialist and Data Analyst specializing in B2C Content.

My main skills range from functional coding (R, Python, SQL) to SEO and Content Marketing.

I’ve decided to take this path because everyone can do SEO. Then why even stop there?

My Story

I started with my bachelor’s degree in Business Administration at the University of Palermo back in 2015. In December 2017, I had a fateful meeting with SEO by pure chance and this is where I thought I had found a profitable skill.

After graduating, the goal was to move to another country and I’ve chosen Switzerland due to its cutting-edge engineering leadership.

But BA wasn’t a good career choice as it was inflated and mostly pointless compared to the more fresh Data Science. In the meanwhile, I started one Master’s Degree in Entrepreneurship & Management to fill the year while I was waiting to get into Switzerland.

This “training arc” was used to fix my poor Calculus skills, starting from simple concepts up to more complex ones. I spent countless nights studying CS Engineering and Calculus books to cover my knowledge gap.

Once I finally got admitted, I quit and continued with my Master’s Degree in Management and Informatics at USI (Lugano), part of the Computer Science department, where I actually put to use my newfound skills.

With the right amount of effort, I was able to learn some coding and actually understand some cool Machine Learning models. Cool

More courses from the same author: Marco Giordano

Salepage: Analytics for SEO: The Ultimate Guide to Insights and Efficiency – Marco Giordano

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