Smart Product Creation – Adam Von Rothfelder

Smart Product Creation will teach you how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.

What You’ll Learn In Smart Product Creation

MODULE 1: Core Concepts Of Product Creation

• Smart Product Creation Flywheel
• New Product Charter

MODULE 2: Establishing Your Brand Identity

• Discovering Your Brand Ethos
• 9 Key Questions to Define Your Brand Palette

MODULE 3: Problem To Solve

• The Perfect Customer Questionnaire
• Find Your Edge Questionnaire
• Top 8 Resources for Trend Analysis
• Conducting Competitive Landscape Analysis

MODULE 4: Form The Solution

• COGS & Margin Assessment Calculator
• Product Brief Template
• Manufacturer Vetting Guide: Pro & Con Analysis
• Top 10 Things To Audit on Your Quote
• 7 Crucial Questions to Ask Potential Manufacturers
• Product Packaging Design

MODULE 5: Product Manufacturing

Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions

MODULE 6: Launch The Solution

• Customer Identity Questionnaire
• The Perfect 3 Question Testimonial Builder
• Creative Brief for Influencers
• Buzzbuilder Email Templates
• Buzzbuilder Email Swipe File
• Buzzbuilder Sites – Swipe File
• PreOrder Sites – Swipe File
• Seasonal Launch Event – Swipe File
• Influencer Marketing Checklist
• Product Demoing Checklist

MODULE 7: Product Recombobulation

• Smart Product Creation Workbook

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