Wilco De Kreij – ConnectIQ Academy

Here’s What you Get:

Module 01: The Ads Foundation

In the first module, I’ll lay out the foundation for running profitable Facebook advertising campaigns…

• Why (and when) to use multiple Facebook Pages.
• How to set up your Facebook Ads account (so you won’t get banned).
• How to choose the OPTIMAL sales funnel type.
• The 8 BIG Facebook advertising mistakes that you MUST avoid.
• How to set up your Facebook pixel correctly. (Hint: Get this wrong and your conversion rate will fall)
• The proper mindset you need to advertise at a profit. (Caution: Most people underestimate the importance of “mental attitude.”)
• Which Ad Metrics you need to focus your attention on. (Tip: Beginners almost always make testing & tracking harder than it really is.)
• The best way to structure your campaigns for MAXIMUM profit.

Module 02: The Perfect Ad

In this module, I’ll focus on creating ads (along with all the templates you’ll need)…

• How to determine the most effective “hook” for your ad. (Tip: Using a hook helps make your ad unique, so it will stand out and grab attention.)
• When to use the various ad formats for improved results.
• The 5 AD TYPES your campaigns can use… and when to use them.
• The 8 BIG Facebook advertising mistakes that you MUST avoid.
• How to “spy” on your competitors. (Hint: Advertising is COMPETITIVE. That’s why ethical spying is necessary to gain the advantage.)
• Which IMAGE ADS perform best… and how to create them quickly and easily.
• A walk-through of a VIDEO ADS CASE STUDY… look over my shoulder as I explain what works and why.
• How to write compelling STORY-BASED ADS. (Tip: Story Ads are one of my SECRET WEAPONS. Inside, I’ll show you why.)
• How to leverage “meme” videos… and make them SELL.
• How to DOUBLE your conversions by adding a simple 5-second “video overlay” to your ads.

Module 03: Targeting Secrets

In this module, you’ll learn the art of targeting your best prospects…

• How to discover EXACTLY who your best prospects are. (Tip: You MUST get this right.)
• How creating your ideal “customer avatar” will help boost your sales (and the fastest, easiest way to do it).
• How to find the BEST audiences in ANY market. (Note: I cover this in-depth, with multiple videos — it’s important!)
• How to determine who your COMPETITORS are targeting (so you can emulate them).
• How to find… and when to use… specific audiences. (I’ll run you through it step-by-step.)
• A clever way of using “unusual behavior” to target PRIME prospects.
• The “White Ocean Targeting” trick to scale your ads. (Hint: Scaling is one of the reasons why paid advertising is superior to SEO.)

Module 04: Retargeting Secrets

As you may know, retargeting is an extremely popular topic. I’ll show you how to push the limits of this strategy…

• How to get started QUICKLY with retargeting. (I’ll give you a deep dive into the ESSENTIAL basics.)
• Revealed: My best performing retargeting ads. (Hint: I’ve done the preliminary work FOR YOU.)
• The “3-punch” retargeting sequence that your prospects won’t be able to resist.
• How to run effective cross-sell retargeting campaigns. (Tip: This is one of the secrets to MAXIMIZING your profits.)
• What the “triple-exclude” is… and how it helps REDUCE ad costs (which will effectively INCREASE your profits).
• How to create quick & easy video sequences. (Hint: Video is one of the most powerful tools you have available to you.)

Module 05: Budget, Bidding and Scaling

After you understand the fundamentals and have some ads in place, it’s time to scale it all up…

• How to determine how much you should initially spend on your ad campaigns.
• How to split-test quickly and effectively. (Tip: All successful marketers understand that marketing is about TESTING.)
• Discover the metrics you MUST check on a daily, weekly, and monthly basis.
• How to scale your ads MASSIVELY — starting from ZERO.
• Discover the step-by-step breakdown of the bidding process you MUST use (and why it works).

Module 06: Execution Blueprint

In this module, we’ll tie all the pieces together and make sure you’ve got your execution plan in place…

• Learn the step-by-step BLUEPRINT I used to transform myself from a rookie into a seasoned Facebook Ads professional.
• How to get a “head start” on all your campaigns. (Tip: I’ll reveal my templates, checklists & processes to put you ahead of the curve.)
• Discover how all the elements of a Facebook Ads campaign work together. (My MASSIVE 7-figure case study takes you inside all the action.)

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