The advertising market on mobile phones is entering a golden age. In fact, it will become a strong development trend in the future. For small and medium-sized businesses, it is also a cost-effective marketing channel that yields surprising results.
What is mobile marketing?
It is a form of advertising displayed on mobile devices such as smartphones, tablets… Mobile marketing is part of the Digital Marketing strategy.
When implemented correctly, mobile marketing provides relevant information to the target audience, sensitive to time and location. Viewers can stay updated on news even while on the move, as long as they have an internet connection.
Why should businesses engage in mobile marketing?
To put it simply: Businesses need to do mobile marketing just like you need a phone and internet access. This is the era we’re living in.
In 2022, over 6.6 billion people globally use mobile phones.
55% of internet usage is done on mobile devices.
Web access on tablets is more than 80% compared to smartphones.
There is no doubt when stating that the mobile era is beginning and is a trend for the future. Advertisers see mobile marketing as a crucial component of their strategies. According to the statistics we have gathered:
Investment budgets for mobile advertising strategies reached $240 billion in 2022.
At the beginning of 2022, 68% of organic searches were conducted on mobile.
So, what are the types of mobile marketing that your business can implement?
Various forms of mobile marketing include
Currently, advertising through SMS messaging is perhaps the most popular channel in mobile marketing. Businesses use this medium to update customers about offers, promotions, or customer care, among others.
Mobile Email Marketing
When customers visit a website, encourage them to sign up as members or share their email addresses to receive information. You can send coupons or codes for customers to participate in promotional campaigns.
Mobile Search Advertising
When someone uses a search engine on their mobile phone, it means they have a need to search for services, products, or nearby locations. Provide a map application that directs them to your store. When customers visit, encourage them to access their favorite social networks so their friends can also know where they are. This is a way to introduce your products to potential customers.
These are barcodes scanned by a phone’s camera, which then redirects customers to a specific webpage. Adjust the content to be easily viewed on mobile devices.
Mobile App-Based Marketing
Create creative applications for mobile phones that allow customers to download and use for free. Through these apps, you can convey messages about your products and services to customers. Businesses can collaborate with software developers, application creators, or short video producers when users access their services. This form of advertising typically conveys information through images, videos, and sound. A typical example is Facebook, where sponsored posts are seamlessly integrated into the Facebook news feed to the point that users may not realize they are viewing ads.
Mobile Banner Ads
Place banners on blogs, online newspapers, and easily accessible pages from mobile devices. These banners are usually smaller or fit the mobile device’s screen.
Mobile marketing includes displaying ads during the gameplay of an application. Depending on the designer’s purpose, ads can be integrated in various ways, such as pop-up images or videos that appear when entering a game.
Location-Based Mobile Marketing
With GPS technology, mobile device positioning has advanced, enabling location-based marketing to become more prevalent. With this type of mobile marketing, only customers within a specific location and within the target range of the business can view the ads.
Conclusion: 8 ways to Mobile affiliate marketing immersion
Hopefully, the aforementioned insights have provided marketers with a comprehensive understanding of mobile marketing. From here, each organization should make preparations and plan accordingly to keep up with emerging trends.
Wishing you success!
If you have any questions, feel free to leave any additional comments or questions in the section below.