Wordfetti Your Words Information

Learn how to write better copy so you can win hearts, stand-out and convert

Wordfetti is a strategic human-centred brand strategy and a copywriting course. We help brands that don’t do normal, create radical differentiation through our proprietary framework that fuses human-centred design, psychology with words.

There’s 2 ways we help brands. We can help you do it, or you can learn how we do it through our digital courses. Whether it be words for your website. Words for your socials. Or even words in emails, sales pages, or packaging.

We believe that the choice of words plays a dominant part in how readers interpret a piece of writing and that certain words have the ability to trigger certain ideologies and emotions.

How does WYW work?

WYW is our signature copywriting and psychology program designed to help you nail your messaging, and write copy that generates you qualified leads and converts through our approach that blends psychology and design-thinking.

The experience itself is unique in the sense you get to choose you want to best consume it. Majority of our students prefer to join live (hello extra accountability) over 12-weeks, with weekly mentoring and support calls. However, you are also able to complete it self-paced first, and join in on future live calls (12-week calls happens twice a year) – you have full control!

As soon as you join, you’ll unlock instant access to the hero curriculum. Your first live group mentoring call with Anita will be on the 21st of October, and every alternative week, we have a “get-it-done” session where you will get support and feedback from Wordfetti strategists. All sessions are recorded.

And as a WYW Alumni, you’ll also unlock access to ALL future live mentoring calls, which means there are NO ongoing fees.

Who is this course for?

WYW has been primarily designed for 3 key audiences:

1. Those that are about to launch their biz: and want to get it right.
2. Those that are a few things in the biz game: but realise that they do not yet have a solid brand foundation (e.g. voice, message, words) to be able to propel their business.
3. Copywriters and marketers (incl those that work in-house for a brand): who want to increase their ability to earn, or deliver better results for their organisation, or for their clients.

One of the biggest elements (based on what our alumni have told us) truly sets WYW apart is the fact it is not only a “copywriting and psychology course” but it helps you really get clarity, of who you are, and be able to communicate the value of what you do in a way that is DIFFERENT.

About Author

Hi! I’m Anita.

Annnnnnd it’s usually around here that I name drop a few big agency names that I’ve worked with for years to build that credibility brownie point with you.

Alas… I’ma burst your digi-bubble and all the web copy “rules” by telling you that – nope, I don’t have 10 years of marketing experience. And na da, I ain’t an ex-journo either.

The truth? I used to actually write things people NEVER read… as a lawyer. (HA!)

And I simply fell into head-over-heels, lady-and-the-tramp, romeo-and-juliet kinda love with linguistics, language, and how the particular choices of words can trigger different emotions in our readers.

More courses from the same author: Anita Siek

Salepage: Wordfetti Your Words 2023 – Anita Siek