The Science of Facebook Ads Professional – Mojca Zove

The Science of Facebook Ads Professional Information

Learn how to consistently generate leads and sales with Facebook Ads

After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too.

The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.

And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:  

• Define your target audience and the exact strategy for reaching them
• Determine tangible and reachable goals with The Backwards Method
• Distribute your Advertising Budget across campaigns and audiences
• Design an ad that attracts attention and communicates your brand
• Optimize your campaigns using a result-based approach

Here’s what you’ll get in The Science of Facebook Ads Professional

Course Curriculum

The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:

1: FOUNDATION

• Setting Up Your Business Manager
• Introduction To The Facebook Pixel
• Facebook Page Basics
• Facebook’s Advertising Policies

2: FACEBOOK ADS FRAMEWORK

• Facebook Ads Hierarchy
• Orientation Practice
• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad

3: DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

• It’s All About The Funnel
• Defining Your Goals: The Reverse Method
• The GAAA Principle
• Calculating Ideal Costs
• Technical Implementations

4: TARGETING

• Introduction to Targeting
• Option 1: Custom Audiences
• Option 2: Lookalike Audiences
• Option 3: Saved Audiences
• Defining Your Target Audience

5: FINALIZING YOUR FUNNEL 

• Detailing Your Funnel
• Budget Planning

6: GETTING CREATIVE

• The Secret To A Successful Copy
• Facebook Ad Design Principles
• Design Tools
• Designing The Ad
• Video Ads

7: LAUNCHING YOUR CAMPAIGN

• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad
• Celebration!

8: POST LAUNCH

• Appealing to Facebook
• Observing the results – Setting Expectations

9: DOCUMENTING YOUR WORK

• The Importance Of Documenting
• Tool Recommendations & Documentation Structure

10: ANALYTICS – METRIC-BASED OPTIMIZATION 

• Observing The Right Metrics
• Personalizing Your Presets
• Optimizing Your Ads With Facebook Breakdowns
• Advanced Optimization with Delivery Insights

11: REPORTING

• Creative Reporting
• Using Campaign Tags And Filters

12: TROUBLESHOOT

• Finding The Leaking Bucket
• Reach Problems
• SOS: Performance Dropping

13: ANALYTICS – METRIC-BASED OPTIMIZATION 

• Launching A/B Tests
• Scaling Your Facebook Ads Efforts
• Expanding Your Funnel

14: DON’T STOP

• COMING SOON: Bonus Modules!

Who is The Science of Facebook Ads Professional course for?

If you have absolutely no idea where to start with Facebook Ads, this is perfect for you. In the first couple of videos, I’ll show you exactly how to set up your own Business Manager and Facebook Ads account so you can get started right away.

It absolutely is! It’s true that the first few videos cover the basics, like setting up an account, something you’re already familiar with. But that’s only about 5% of the course; what’s important is the rest of it.

More than 95% of the course talks about the exact strategies I used in my client work. Strategies that collectively generated millions of dollars in revenue.

When I was validating my curriculum by talking about the core of the course with other Facebook Ads Experts, they frequently said some of these methods are entirely new to them. Which makes it next to impossible for you not to get value from the course.

At the end of The Science of Facebook Ads, you’ll know exactly what you need to do to drive more revenue for your business. And that’s why you need and deserve this course.

About Mojca Zove

Mojca Zove (previously Mars) is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She’s the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign.

She’s an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.

Some of her past and current clients include: ConvertKit, ClockShark, Double Your Freelancing, CEO Warrior, Egghead, Hubstaff, Codeable, and many more.

More courses from the same author: Mojca Zove

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