The SaaS Launchpad – Rob Walling

The SaaS Launchpad is The Ultimate Course For SaaS Startups.

A comprehensive, self-paced course designed to guide aspiring founders through every stage of launching a successful SaaS product.

Taught by renowned SaaS expert Rob Walling.

More than 9 hours of in-depth lessons, covering the entire journey from idea conception to product launch.

You’ll receive access to course resources, including practical tools, worksheets, and quizzes, all crafted to reinforce learning and facilitate real-world application.

Whether you’re a first-time founder or a seasoned entrepreneur looking to venture into the SaaS space, The SaaS Launchpad provides the knowledge, strategies, and hands-on experience needed to transform your vision into a thriving SaaS business.

Get instant access to 28 video lessons, including worksheets and quizzes.

What You’ll Learn In The SaaS Launchpad

Welcome To The SaaS Launchpad! (37 min)

• Introduction To The Course (04:56)
• Why SaaS is the BEST Business Model (08:28)
• Getting Started (14:46)
• Why I think you should (mostly) focus on Business-to-Business (09:09)

The Idea Phase (3hr 29min)

• The DNA of a Great SaaS Idea (28:48)
• The Bootstrapped SaaS Graveyard (Avoid these at all costs) (15:27)
• How to Find SaaS Ideas (09:54)
• The 2/20/200 Idea Validation Framework (11:09)
• 2 Hour Validation | Part One | The 5PM Pre-Validation Framework (26:19)
• 20 hour Validation | Part One | Talk To People (16:49)
• Making 100+ Cold Calls to Find Validation (with Jason Buckingham of SeniorPlace.io) (26:52)
• 20 hour Validation | Part Two | Landing Pages (18:28)
• Your 20-Hour Idea Validation Blueprint: Landing Page Worksheet (13:52)
• Steal This Process to Write Your MVP Landing Page (with Lianna Patch of Punchline Copy) (46:21)
• Validation Red Flags and Invalidating an Idea (09:28)

The Build Phase (2hr 24min)

• Planning and Creating Your Minimum Viable Product (21:30)
• Building A Great MVP (with Derrick Reimer of SavvyCal) (45:06)
• Building Your Launch List (22:19)
• When Should I Start Marketing? (11:51)
• Preparing For Launch (Go-To-Market) (23:48)
• SaaS Pricing 101 (20:14)

The Launch Phase (2hr 45min)

• The Phased Launch Playbook (11:11)
• Iterating & Strengthening Product-Market Fit (18:19)
• Early Stage Sales for First Time Founders (with Craig Hewitt of Castos) (35:11)
• When is it Time to Start Over? (13:19)
• Early Stage SEO Strategies (with Ruben Gamez) (41:37)
• Watch Me Find SEO Opportunities (with Ross Hudgens of Siege Media) (42:51)
• Now It’s Time To Get To Work (02:39)

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