The Personal Brand Academy – Montell Gordon

The Personal Brand Academy will teach you how to turn yourself into a $100k per year business using a brand new business model called ‘ISB’.

Even if you have zero followers online, are not famous and are just starting with no expertise.

What You’ll Learn In The Personal Brand Academy

PHASE 1: Foundations & Substructures

We have the structure of the business which explains how to get the most out of the program, how to scale to 6 figures in 6 months, why you do not need to be an expert, how to pick a non-saturated niche called a “3.0 niche” and how to craft a “blue ocean” offer as well as how to self-actualisation and gain the skills you need.

I then break down the different ways to make money from your personal brand ranging from selling agency services to coaching to selling software (SAAS & affiliate marketing) to even building your own online programs

PHASE 2: Business Tools & Systems

Phase 2 of the program is building the business and the tools you need to build the business, how much they cost and how to still build a personal brand even if you do not have any money.

I show you step by step how to build your brand from your very first post even if you have no followers online, I get you primed for running ads and show you how to set up your content studio (which entails showing you all the best camera gear for you depending on what sort of budget you have, even if you have a budget of $0).

I then show you how to register the business, set up the business’s legal structure and how to manage your finances.

I then break down, how to front load your sales pitch (known as your sales argument) into a high-converting video sales letter so your website actually converts and serves a purpose instead of just being a glorified online business card. So I show you how to set up your very own funnel.

You know like how your favourite guru has a “free training” on their website, where you have to opt in with your email address and then they pitch something after a 25-50 minute long free training? – Yeah, well it turns out those convert customers and clients like crazy so I show you how to build your own even if you’re not tech-savvy, suck at being on camera and are in a weird niche.

PHASE 3: Organic Client Attraction

Phase 3 is all about attracting clients organically, showing you the various platforms and how to grow them organically so you can get inbound leads and clients chasing you for your services, coaching programs or online courses.

I show you how to leverage ALL the best social media platforms such as Instagram, Facebook, LinkedIn, TikTok, Youtube and Twitter to get clients depending on your niche and offer. I show you which platform to use in your own unique situation.

I show you how to master your short-form content and long-form content giving you a proper content schedule to follow that will grow your business and get you clients.

I help you overcome your fears of putting yourself out there so if you’re a beginner and you’re scared to be on camera don’t sweat it i was too.

I even show you how to post & when to post, how to come up with infinite content ideas in seconds and how to write killer scripts for your short and long-form content as well as how to write captions that convert using A.I and other tools that make the process seamless.

I even show you how to edit your own videos, how to find editors if you don’t want to spend time editing your own videos and give you access to a pool of MY vetted video editors that you can partner with to produce some crispy clean content that pulls high tick clients to you.

Last but not least, I show you exactly how to create your content sales assets (these are crucial for getting inbound leads), I show you how to manually find leads yourself, how to manually conduct what I like to call “warm outreach”, because you know cold outreach sucks… badly and I even show you how to scrape leads and set appointments manually using your personal brand so don’t have to rely on just posting content. Allowing you to get your very first client within 47 days from today

Oh, and I also show you how to outsource this whole system with commission-based appointment setters, lead sourcers and video editors. – I truly left no stone unturned

Note: all outreach & video scripts, content schedules & content planners are included as resources when you join today.

So again, if you have no money for ads or building a team, you’re still able to land clients with this program.

PHASE 4: Paid Client Attraction

Phase 4 is all about how to set up your own ads for your personal brand so you can go from organically posting content to getting clients in a predictable way where you can set up 2-4 ads that gain you high-quality leads at $1-$2 a lead. I’ll show you how to script these, launch these, test these and scale them.

The idea behind this is to be able to build a paid advertising client acquisition system where you can put $1 into ads and bring back $4-$10.

Imagine for a moment that you found a machine at the side of the road and for every $10 you put into it, it spat back out $30 dollars… What would you do?

I’d tell you what I would do, I’d run to the nearest bank, call my aunties and uncles up and ask for as much money as I could to just put into ALL this machine!!! – you’d be stupid not to. literally.

Well, that’s what this machine is like when you get it dialled in after watching phase 4 of the program.

So my question is: What colour would your Porsche be? Lol!

But once you’ve figured out how to predictably buy meetings, you can effectively sit and buy meetings on your calendar and thus you can technically buy more clients.

Think about it, If you want more clients you don’t need to send an additional 1,500 cold emails or do another 400 cold calls, all you need to do is click in the ads manager and increase your daily ad spend from one number to a higher number and click “publish changes”. That’s it.

There’s no messing around sending an additional 1,500 cold emails to another set of 1,500 businesses.

And just so you know you do not need $1000’s of dollars for ads because we start you off at $5-$10 a day!

(If you don’t have a single cent for ads do not worry, skip Phase 4 and focus on Phase 3 of the academy until you are ready for ads).

In Phase 4, I show you both Instagram and YouTube ads. How to script them, how to set them up, what targeting you need and how to troubleshoot bad ads as well as how to scale the winning ads.

After watching phase 4 of the program you’ll be so pissed… Pissed that you even wasted your time doing any form of cold outreach because you’ll see clear as day why it’s so dumb.

PHASE 5: Sales

Here we have Phase 5 of the program, which is always my favourite phase to teach because I used to hate SALES with a passion.

At the time typing this, I have now taken over 1,300+ sales calls by myself and I still take all of my sales calls.

On average I’m closing anywhere from 40-60% of all the calls I take for my high-ticket mastermind program at $3,500-$4,500 USD minimum price!

So I’ll show you exactly how to become an absolute beast at sales.

It doesn’t matter if you are selling agency services, a coaching/mentorship program or an online course because I’ve made multiple 6 figures over Zoom, selling all of them and I’m still doing it today with me just recently hitting $73k in my first 32 days from 20 closed clients over the phone with a brand new business in a brand new niche…

Well, technically 2 out of the 20 clients I closed that month paid me before they had ever even spoken to me over the phone in person because they were already sold and just wanted to start straight away.

Nope, I’m not kidding, that’s $7,000 sent to me through Instagram DM’s, from people who messaged me FIRTST, asking if THEY could join my program and then they said thank you to me for allowing them in my program.

Although I’m going off-topic here, there is another reminder as to how powerful building a personal brand actually is. (ps that’s not the first time that’s happened, not even remotely.

But in Phase 5 of the program, I walk you through my secret, non-pushy way of closing clients in one single phone call that’s responsible for making me a millionaire in my 20s and I’m projected to be worth much more than before I even hit 30.

None of this “2-call close” crap.

And of course, I breakdown the 6 figure sales mindset you need to install into your brain to become a beast I show you how to handle objections and how to incept thoughts into the minds of your prospects BEFORE you ever have a call with them, that makes them think that signing up for your agency services, coaching program or online course was their own original idea when it really wasn’t.

This can be used for nefarious reasons and if you are caught doing so, I have to kick you out of the program because this stuff is not a game and I don’t want my reputation tied to anything nefarious. At all. So you have been warned.

I also show you behind the scenes of some of my closes so you can sit and watch me close sales live on Zoom.

And yes all the plug-and-play scripts, templates and objection rebuttals are yours to keep, copy and adapt.

But again, only use this for good or you will be kicked from the program. I do not need your money nor do I want it if that’s how you are going to abuse the sales script.

But yes, this Phase of the program will have a near-infinite ROI for you if you take it seriously and is probably worth more than the whole program itself.

PHASE 6: Operations & Scaling

In Phase 6 I show you step by step exactly how to deliver your program, how to create your own unique frameworks and assets for your coaching business, I show you how to host and structure your coaching calls how to get your clients results, how to create your own resources and scripts, how to manage your clients and finally how to package your 1-1 coaching program into a low ticket digital program so you can sell them on autopilot and completely free yourself from having to do any 1-1 coaching again

I call this 7-figure zen which is where you have an automated way to generate meetings, you have someone closing those meetings for you for at least $2500 per client and then your services are completely automated in a programised way which allows you to scale past $30k without needing to lift a finger doing client work and they’ll actually get better results without you.

So when you sign up today using the link below, you get instant lifetime access to all the resources, the content portal, the ads templates, the content scripts, the sales training, and all the contracts that you will ever need in order to be successful with your personal brand.

You also get access to the exclusive discord community only available for those inside the program so you can get any and all of your questions answered so it’s impossible for you to get stuck in any part of your journey on your way to $10k a month with your personal brand.

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