The List to Launch Lab Information

If you don’t have a direct line to your clients & customers—you don’t have a reliable way to make sales.

The List to Launch Lab teaches my exact email system and blueprint for starting, nurturing, and monetizing your very own email list.

Designed for the dreamers, doers, and entrepreneurs who want to drive results—no matter what industry they serve or what offers they have to sell.

You can’t build a business on platforms you don’t own and can’t control —because at the end of the day, when an algorithm calls the shots, it’s not a direct line to your people.

When I started my business, I knew I could bet on myself and on my brain. And that’s why when one of my first business coaches asked, “How big is your email list?”—I froze.

Shoot. Zero. Nada. Nonexistent.

Uh … *clears throat* “Well, sir, might I direct your attention to my Instagram feed … ?”

That’s what I WANTED to say.

But I had to face the music and realize: I’d been relying on engagement, likes, and comments up to that point. Which all served a purpose, no doubt. But as business owners, we’ve gotta choose solid results over the shiny. In fact, we have an obligation to do just that.

You show up in something stylish, and chat up a few new friends (and old!) over the artfully arranged cheese plate.

But my business needed more than that.

ENTER THE EMAIL LIST

an official invitation to coffee with that new cocktail-party bestie.

It’s the place to get to know each other, talk about real things, and actually make some headway in cultivating that budding friendship.

On average, small business owners spend up to 6 hours per week on social media marketing, but only 1-3% of your audience actually sees what you post & engages with it in some way.

That’s roughly 15% of your week’s time on a 1-3% return.

The fact is, we know social media glitches happen on the reg.

(It doesn’t take a global meltdown circa 2020 to throw off your feed.)

But what if something truly crazy happened—

like your account got hacked & you lost access to all your followers?

THE TRUTH IS:

Those are very real possibilities—and the situation only gets that much worse if you don’t have anywhere else to turn.

It’s time to ensure you can connect with your people, and offer a true-to-brand experience whether they see your social media updates or not.

Plus, emails can do so much more than the average social media post, like:

1. GET SPECIFIC FEEDBACK from each individual contact about what they hope to receive from you—helping you segment your list so you can serve more strategically
2. WAIT PATIENTLY in your reader’s inbox for them to read, without getting punished by an algorithm that buries it never to be seen again
3. ESTABLISH A CADENCE and flow of information that your audience becomes engaged in and even grateful for

You just need to find & connect with the people who are ready to:

• Happily invest in your biz as clients and customers because your words read like they were written just for them
• Eagerly await the chance to engage with your next heartfelt email
• Flip out at any announcement of a spot open to work with you
• Jump on that exclusive discount, promotion or new product because your content speaks right into their bones
• Read authentically-crafted emails FULL of life that flip the scammy salesman pitch upside down
• Cheer at the sound of your instantly recognizable voice from a mile away

Here’s what you’ll learn

PART I: Core Principles to Uncomplicate Your Email Strategy

Let’s break down the basics in a way that’s easy to understand and implement. We’ll cover how email marketing works, how to leverage other channels you already have, and how to repurpose your content cross-platform so you’re not creating more work for yourself—and instead guaranteeing your content actually gets seen by the people who need it!

• Learn the Application in Action Method to give you confidence to move forward with a roadmap for your first (or next!) 1k list subscribers, even if you’re starting with ZERO understanding of how email lists actually work.
• I’ll show you my step-by-step Strategy to Sell system to discover what your audience wants to learn from you and will one day want to pay you for!
• Identify your ideal client so you know how to serve your audience BEFORE you build your list.
• Master my Five-Point Email Process technique to outline your game plan & guarantee you stand out in inboxes and give a great experience.

BY THE END OF THIS MODULE, YOU’LL HAVE A CLEAR UNDERSTANDING OF EMAIL MARKETING STRATEGY AND THE CONFIDENCE TO APPLY WHAT YOU’VE LEARNED TO YOUR OWN BUSINESS.

PART II: From Plan to Practice: Implementing Your Email Marketing Strategy

I’ll guide you through the process of creating your first freebie, promoting it, and using it to build your email list. You’ll learn how to create a lead magnet that resonates with your target audience, and how to create landing pages that convert visitors into subscribers. We’ll also cover the best practices for promoting your freebie through social media, email, and other channels.

• Pick the perfect email marketing service provider—for your business—and learn EXACTLY how to set everything up (the right way!) from the very beginning.
• Create your first freebie after hearing all about real-life examples of the kind of magnet that lures in exactly the type of readers who want to listen to what you have to say.
• Guarantee list growth when you learn the email list mistakes most people make when they first start out or try to do this on their own.
• Plus, I’ll give you my framework for Using Social Media to Grow Your List, so you can start turning your Instagram and Facebook followers into converted email subscribers.

BY THE END OF THIS MODULE, YOU’LL HAVE A SOLID UNDERSTANDING OF HOW TO CREATE A POWERFUL LEAD MAGNET, PROMOTE IT EFFECTIVELY, AND GROW YOUR SUBSCRIBER LIST WITH ENGAGED AND INTERESTED SUBSCRIBERS.

PART III: Maximizing Your Email Marketing Results

Learn how to analyze and evaluate your email campaigns to identify what’s working and what’s not. I’ll guide you through the process of setting goals, tracking metrics, and using data to make informed decisions about your email marketing strategy. You’ll gain valuable insights into your audience, your content, and your messaging, and learn how to leverage this information to optimize your campaigns for maximum impact.

• My step-by-step Know Your Metrics Checklist will help you navigate with clarity the top five metrics to track and how you can quickly and easily impact them, optimizing your results as you continue to grow and serve your list.
• Plus, we’ll go over the role that metrics play, industry benchmarks, and how YOU (yes you, the newbie!) can tweak and tailor your email strategy to drive massive results.

BY THE END OF THIS MODULE, YOU’LL BE EQUIPPED WITH THE SKILLS AND KNOWLEDGE YOU NEED TO DIAGNOSE THE STRENGTHS AND WEAKNESSES OF YOUR EMAIL MARKETING CAMPAIGNS AND TAKE ACTION TO ACHIEVE EVEN GREATER RESULTS.

About Author

HEY, I’M JENNA

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).

I’m a top-ranked business podcaster on Apple Podcasts, a New York Times best-selling author, and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire, but the day my coach asked me how big my email list was, my heart thudded.

More courses from the same author: Jenna Kutcher

Salepage: The List to Launch Lab – Jenna Kutcher