The Five Lightbulbs Method Information

Send Your Product Through The Five Lightbulbs Method and Upgrade Its Marketing Message

Want to give your marketing push its best chance of success? Read what these business owners are saying.

Today, we’re making our approach more widely available. Equipped with this new DIY training, you’ll:

• Never write from scratch again when creating marketing content
• Create a core messaging you can keep referring back to
• Get a plug and play system for creating authentic marketing

There’s nothing fancy here. This isn’t about hype, big promises, or shiny objects. You’re tired of that, and so am I.

Others are tired of it too, and that’s why The Five Lightbulbs, which gives you the solid foundation you need, is growing in popularity.

But a couple years ago, I never dreamed I’d be writing you this letter.

It all started when Tiago Forte gave me a nudge

Tiago is the founder of Building a Second Brain. He started as my client, became a friend, and was even a guest at my wedding.

Over the past two years, I helped Tiago grow Building a Second Brain from a solo-operator side hustle into a seven-figure business with full-time employees.

Tiago’s audience, witnessing his success, began asking him for marketing advice. He encouraged me to teach a program.

By then, I’d been in this game a while and was growing tired of being a marketing consultant. I was exploring other career options. Plus, for this introvert, the idea of coming out from behind-the-scenes wasn’t all too exciting.

But I mustered the courage and told Tiago “Let’s do it.” I created an eight module cohort-based course and named it The Keystone Accelerator.

This is where the story gets strange…

I’ll never forget that moment sitting in my office, overlooking San Diego Bay, creating the Keystone curriculum.

Colored pencils in hand (I’m a visual thinker), I drew a bridge. Nothing unusual there. But then, an idea struck me. My hand grabbed the yellow pencil and sketched five lightbulbs over the bridge.

The Five Lightbulbs was Born

Out of the eight modules in that program, every person (except one) voted The Five Lightbulbs as their #1 favorite.

Wise people always say: “Double down on what works”.

I found myself in a position where something was working and decided to follow that advice.

I’m glad I did, because I never could have predicted the use cases for The Five Lightbulbs. Things like:

• A woman with auditory dyslexia who finally found a marketing training she could follow, thanks to The Five Lightbulbs’ visual approach
• A small business owner who has his entire team speaking the language of the Lightbulbs
• A media buyer who is using The Five Lightbulbs as a testing framework for his Google ads

But it wasn’t enough to have the framework. To be useful, I had to turn it into a methodology.

For the past two years, we’ve been refining the methodology

To recap, we’ve been using The Five Lightbulbs methodology with two groups:

1. My 1-on-1 clients
2. Participants in our cohort-based course, Keystone

We’re talking just under 100 people — a relatively small group of people. You can see some of them below.

We’ve now field-tested The Five Lightbulbs through:

• 125 breakout rooms
• 42 writing sessions
• 100 Messaging Maps

Plus, over 130 hours of me teaching on Zoom.

After 15 years in online marketing, I’ve seen how many products are rushed to market. That’s the last thing I was about to do.

But working closely for two years with these 100 people to implement The Five Lightbulbs has paid off.

It’s ready for a wider audience

As much as I love getting my hands dirty with marketing, I can’t help everyone. That’s why we’re rolling out this DIY version of The Five Lightbulbs. It brings the methodology to a wider audience.

Put your trust and effort into the method and it will handle the rest.

Why adopt a messaging framework?

The Five Lightbulbs is new, but messaging frameworks are not. StoryBrand or Jobs to Be Done are great ones, for example.

This framework-based approach is opposed to a tactics-based approach, like hosting webinars, using Instagram hashtags, or running Facebook Ads.

The two are different.

Sure, you can plug your StoryBrand or Five Lightbulbs messaging into a webinar or a Facebook Ad. But a framework and a tactic are two different things.

The Five Lightbulbs is a framework.

Now, most business owners know about tactics like webinars, Facebook ads, and posting to Twitter. But most neglect their core messaging. And if you don’t get your core messaging right, none of those downstream tactics work.

That’s why StoryBrand became so popular. Donald Miller didn’t say, “I’ll show you how to run Facebook Ads.” He said, “I’ll clarify your message.” And that made all the difference.

Compared to StoryBrand, I believe The Five Lightbulbs is more practical. Of course, I’ll need to prove that. You’ve gotta walk the walk. And Donald Miller has certainly done that.

Yet, I’m confident that in a few years, we’ve got a real shot at being as popular as StoryBrand.

No matter what you choose, whether it’s StoryBrand, The Five Lightbulbs, or any of the other messaging frameworks, I recommend you adopt one. Make it your best friend.

Because if nothing else, it will focus your attention on what matters most — your marketing message.

If you’re on board with that, let me tell you about our framework-turned-methodology.

10 Benefits of This Process

Here are ten features of our Five Lightbulbs methodology and how they’ll help you maximize your marketing.

1 – Centralizes Your Core Messaging

Disjointed messaging leads to confusion. Our 5L method centralizes your messaging, ensuring it’s clear and aligned across your website, social media platforms, and team members.

2 – Gives you a Framework for Testing

As the saying goes in marketing, “Always be testing.” Now, you have a framework to guide you.

3 – Plug & Play

Create marketing material faster. With our method’s plug & play nature, you’ll never create marketing material from scratch again.

4 – Built for Collaboration

Copywriters, social media managers, web designers, and salespeople now have a place to collaborate on messaging.

5 – Platform Agnostic

Text, audio, or video. Facebook Ads, emails, or websites. It doesn’t matter the medium or platform — The Five Lightbulbs can handle it.

6 – Fun and Visual

A bear, an owl, a storybook landscape — what’s not to love? Our method has a powerful operating system at its core while remaining fun and approachable.

7 – Built on Storytelling

Everyone knows the best marketing tells stories, and storytelling is woven into the fabric of The Five Lightbulbs method.

8 – A Universal Marketing Language

“Great job with the Lightbulb #2 email!”

“We need an LB3 story!”

Speaking the same language will make your team more efficient.

9 – Advanced Copywriting Concepts are Baked-In

Get the persuasive power of advanced copywriting techniques without spending years becoming a professional copywriter.

10 – Reusable

Once you learn the process, send new products and services through it. Create multiple messaging maps. This reusability will save you hours each week.

Here’s what you’ll learn

• The full DIY, self-paced training program
• Step-by-step videos
• Text instructions if you prefer reading
• Worksheets, templates, and examples

About Author

Hi, I’m Billy Broas, the guy who created The Five Lightbulbs the fearless leader of this community.

Around here, we’re on a mission: To adopt a simpler, smarter approach to marketing.

If you’re in charge of marketing and selling your products, you’re invited. People realize the difficulty of your task. Marketing is anything but easy; but it’s oh so needed.

My background? Not sales and marketing, that’s for sure. I’m a nerd who graduated college with degree in integrated science & technology. In my career, I worked on advanced clean energy projects.

I only learned marketing because I wanted to leave my job to run my beer brewing website.

The reason I created The Five Lightbulbs is because I wanted to give something different to people like me, people tasked with marketing their products. Everything else out there was way overcomplicated. The Five Lightbulbs is simple.

But it’s sophisticated, too. Even pro copywriters are now using The Five Lightbulbs.

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