The DREAM Business – Jack Duncan

The DREAM Business: Make your customers’ dreams come true, and they’ll make your dreams come true.

What You’ll Learn In The DREAM Business

1. Determine your ideal lifestyle

Write down what you need to make your dreams come true and figure out what your ideal lifestyle looks like…

This is the first step. It affects all future steps. Don’t rush this part. If you don’t know what you really want, your odds of business success drop 95%…

2. Reveal potential target markets

Now that you know what you want, find the markets that would be perfect for your ideal lifestyle…

Using powerful brainstorming triggers, create your list of potential targets…

Go deep. Find lots of ideal markets so you can make a wise decision…

3. Elect your ideal market

Now that you have a list of potential markets, you can figure out which one has problems you can solve.

Take time to figure out which potential markets have money and are willing to spend it to solve their issues.

Once you know the market is growing, and the people in that market spend enough money to fund a great experience, you can pick the best market for you personally.

4. Adopt your target audience

Now that you’ve picked your best market, it’s time to focus on one group to amaze.

There are 12 BIG advantages to staying focused on one target audience…

Advantage #9: Specificity allows you to create a monopoly in the buyer’s mind so you can avoid being compared to others…(see page 15)

5. Make remarkable experiences

At this point, you’ll know exactly who your ideal customer is. You can figure out what he wants to buy…

Discover his current options. Listen and record his thoughts about his problems and desires.

Create a radically different remarkable experience. He’ll tell everyone about it.

Congratulations, you’ve just activated the 8th Wonder Of The World. Each customer brings you more customers…

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