The Better Email On Design Information

The ultimate guide to HTML email design and development. Learn how to code robust, responsive, and interactive email campaigns that subscribers devour.

Whether you’re a web designer, marketer, or the company code monkey, designing and building an HTML email campaign can be terrifying. There are seemingly countless things that can go wrong, resulting in subscribers who are bored, frustrated, and ready to unsubscribe. It’s a tough gig.

It doesn’t have to be.

The Better Email on Design is a complete guide to the intricacies of coding HTML email campaigns. It unravels the mysteries of email development and allows you to focus less on code and more on producing great content that keeps your subscribers happy.

The bundle gives you access to the 225-page PDF as well as 23 videos and over 6 hours of step-by-step instruction on email design and development.

Here’s what you’ll learn

Chapter Listing:

• Why email?
• Basic Email Development Tools
• The Building Blocks of Email
• Typography in Email
• Taking People Places
• Images in Email
• Understanding Mobile
• Responsive Email Design
• Different Layout Approaches
• Animation, Effects, and Interactivity
• Different Development Workflows
• Troubleshooting Emails
• Questioning Best Practices
• You’ll get 225 pages of in-depth instruction on all things HTML email design and development.

Video Topics:

• Why email?
• Development Tools
• Document Structure
• Preview Text
• Using Tables + Multi-Column Layouts
• Accessibility and Semantic Elements
• Styling Text
• Using Web Fonts
• Creating Text Links and Buttons
• Coding Images
• Understanding Mobile Approaches
• Responsive Email Design
• Hybrid Coding and Different Layout Methods
• CSS Effects and Animation
• Interactivity in Email
• Advanced Development Workflows
• Troubleshooting Best Practices

About Author

I’m Jason Rodriguez. I consider myself a slightly jaded, somewhat pessimistic—but ultimately hopeful—tech worker.

I’m a marketing operations manager at GitHub and spend my time developing the systems and assets that enable us to communicate effectively with our customers, potential customers, and our wider community.

I publish The Better Email, a series of no-bullshit guides to email design and development—used by thousands of email professionals to create better HTML email marketing campaigns.

There’s a good chance you know me from my time at Litmus, where I taught people how to make better emails—typically through writing some wildly popular articles and ebooks and hosting more webinars, workshops, and conference talks than I can remember. For a few years there, I was responsible for producing and hosting Litmus Live—the industry-leading conference for email marketing professionals.

Before Litmus, I lived the agency life as an email and web designer. I’ve been in the industry for over a decade and have gained a thorough understanding and appreciation of the web and the technologies that power it. I’m an expert in HTML and CSS and a strong advocate for the open web, accessibility, and building inclusive communities online.

Along the way, I’ve written hundreds of thousands of words, including multiple self-published books and articles for industry publications like A List Apart and CSS-Tricks. I’ve been fortunate enough to travel around the world educating people about the web, email, and accessibility at conferences and workshops.

In my free time, I volunteer with the Livonia Democratic Club, where I currently serve on the Executive Board as the Digital Communications Coordinator.

I live in Michigan with my wife, two daughters, and a growing collection of musical instruments (mostly ukuleles and a few guitars).

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