The AI Outreach System Information

The AI Outreach System is a course offered by Thibaut Souyris that teaches how to use artificial intelligence (AI) to automate and improve the process of booking meetings for sales outreach. The course covers a range of topics related to AI and sales, including the basics of AI, its history and evolution, and its impact on sales and marketing.

The course also covers the potential benefits and challenges of using AI for sales outreach, including how to integrate AI into the sales process and how to manage ethical considerations related to AI. Thibaut Souyris emphasizes the importance of data in AI and offers insights into how to use data to improve the success of sales outreach campaigns.

The course includes case studies of successful AI-driven sales outreach campaigns and provides practical advice on how to develop AI-driven solutions for your own sales outreach efforts. Students will also have access to a community of like-minded sales professionals and experts in the field of AI.

Here’s what you’ll get:

Module 1: Welcome

• Course goals
• My journey
• What to expect
• How the course works

Module 2: Groundwork

• Building your Ideal Customer Profile
• Listing your Ideal Customer Profile’s Problems
• Action steps

Module 3: AI Concepts

• Introduction to ChatGPT
• How to write prompts

Module 4: Prospect Research

• Finding more problems with AI
• Finding symptoms with AI
• Finding personalization elements with AI
• Action steps

Module 5: Sequencing

• Overview of channels and media
• Building your sequence
• Action steps

Module 6: Messaging

• Building LinkedIn connection requests
• Building asynchronous messages with AI
• Building a reciprocity resource with AI
• Action steps

Module 7: Navigating Conversations

• Using calibrated questions to get replies
• Using negative-reversing to book meetings
• Scheduling meetings
• Action steps

Module 8: Tools

• Research tools
• Copy tools
• Productivity tools

Module 9: Bonuses – (Optional)

• Prospecting Tracker
• AI Message Builder
• AI Prompt Directory

About Author

I’m Thibaut Souyris, For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs. I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast. When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.

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