Smart Google Ads Information

Smart Google Ads is designed to unlock the potential of Google Ads as a comprehensive platform for driving traffic and growing businesses.

Unlock the world’s largest traffic source with Google ads.

With 6 powerful channels rolled into 1 simple platform, Google ads enable you to use full-funnel marketing campaigns to grow any business.

Looking for new ways to scale? YouTube is the perfect secondary channel.

At Smart Marketer, we went from spending $0 on YouTube ads to generating $779,335 in just 6 months — all from cold traffic!

After Facebook, there’s no other ad platform that can match YouTube’s huge reach, high engagement, and detailed targeting options. Simply put, it’s the ideal secondary channel to pair with your existing traffic campaigns.

Now, we even have months when YouTube beats Facebook in spend and CPA!

That’s because YouTube is much more than cat videos — it’s become a major shopping channel with over 2 billion users. 80% of shoppers say they use YouTube when making a purchase decision.

What You’ll Learn In 5-Day AI Campaign Sprint?

MODULE 1: Crucial Cornerstones Of Google Ads

• The Goal
• “Why Your Business Needs to Beef Up Google Ads”
• Demand Generation v. Capture Generation
• Google Ads & Your Media Mix
• 4 Pillars of Google Ads
• Strengths & Weaknesses of Google Ads

MODULE 2: Preparing To Run Traffic On Google

• Charting Your Direction
• Getting Familiar With KPIs
• Conversion Tracking
• Setting Up Your Conversion Tracking
• Attribution Models & Your Source of Truth
• Getting Your Ass(ets) in Order
• Getting Your Ass(ets) in Order: Messaging
• Getting Your Ass(ets) in Order: Images
• Getting Your Ass(ets) in Order: Videos
• Creating Remarketing Audiences
• Types of Targeting

MODULE 3: Google Search

• Search Ads and Your Marketing Funnel
• Targeting the RIGHT Keywords
• Conducting Keyword Research
• Leveling-Up with Quality Score
• Segmenting Campaigns
• Structuring Ad Groups
• Search Ad Copy
• Utilizing Search Assets (aka Extensions)
• Manual Bidding v. Smart Bidding
• Building Out Your Search Campaigns
• Optimizing Your Search Campaigns
• Advanced Tools & Tactics
• “Search is Where Google Got Its Start”

MODULE 4: Google Shopping

• Google Shopping and Your Marketing Funnel
• Merchant Center Overview
• Types of Product Feeds
• Elements of a Product Feed
• Product Reviews
• Google Merchant Center & Promotions
• Google Shopping Bidding
• Building Out Your Google Shopping Campaign
• Google Shopping Optimizations
• “It All Starts With Your Products”

MODULE 5: Performance Max

• Performance Max and Your Marketing Funnel
• Elements of an Asset Group
• Performance Max Ad Copy & Assets
• Performance Max Strategies & Best Practices
• Performance Max Bidding
• Building Out Your Performance Max Campaign
• Performance Max Optimizations
• “The Machine Will Make It Better Over Time”

MODULE 6: YouTube

• YouTube and Your Marketing Funnel
• 7 Must Have Elements of a YouTube Video
• 8 Winning YouTube Ad Templates
• Laying the Foundation with Remarketing
• Building Our Remarketing Audiences
• YouTube Remarketing Strategies
• YouTube Bidding Strategies
• Building Out Your YouTube Remarketing Campaign
• Using YouTube for Top of Funnel Ads
• Building Top of Funnel Audiences
• Building Out Your Top of Funnel YouTube Campaign
• YouTube Optimizations
• “It All Starts With Your Video”

MODULE 7: Display & Discovery

• Display & Discovery and Your Marketing Funnel
• Google Display vs. Google Discovery
• Display and Discovery Campaign Types
• Display and Discovery Ad Types
• Using Display and Discovery for Top of Funnel Ads
• Display and Discovery Bid Strategies
• Crafting Your Message: Display and Discovery Ad Copy
• The Most Important Element of Image Ads: Selecting Your Image!
• Building Out Your Display Remarketing Campaign
• Building Out Your Display Top of Funnel Campaign
• Display Ads Optimizations
• Building Out Your Discovery Remarketing Campaign
• Building Out Your Discovery Top of Funnel Campaign
• Discovery Ads Optimizations

MODULE 8: Using Google For Full Funnel Marketing

• Putting All the Channels Together
• Full-Funnel Perspective
• Full-Funnel Perspective: Portfolio Metrics
• Balancing the Budget
• ROAS Based Budget Model Walkthrough
• Leveraging Third-Party Tracking Tools
• “Google Ads As a Catalysis To Grow”

More courses from the same author: Ezra Firestone

SalepagE: Smart Google Ads – Ezra Firestone

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