Shopping Campaign Structure and Management – Take Some Risk

Building your campaigns is hard work but managing and maintaining your shopping campaigns over the long haul will be harder. It’s very easy to know what to do when things are going great. What do you do when things go off the rails? Duane combines 9 years of experience managing and working on shopping campaigns for global brands and agencies into this course. He has run shopping campaigns in 35+ countries across North America, Europe, APAC and Australia and seen the good and bad from shopping ads. Do you know what to do when things go wrong?

From ecommerce to direct-to-consumer (DTC) brands and even 3rd-party retailers. Managing your shopping campaigns is as unique as your business. Making sure you understand what you sell and how those products impact your shopping campaigns is key to your long-term success. No longer can you simply throw up your shopping feed, launch some campaigns and just let it run, unless you want average performance that is.

Shopping Campaign Structure and Management is about showing you the different ways we manage shopping campaigns for clients as well as the systems and processes we use to stay on top and keep success going. Competition comes and goes, Google makes changes and doesn’t always announce it and someone on your team picked the wrong feature and performance went off the rails. Our Shopping Campaign Structure and Management class is all about giving you the tools to be successful and make sure you can stay one step a head of everyone else.

What You’ll Learn In Shopping Campaign Structure and Management

• Campaign Settings
• Campaign Structure
• Bid Strategies
• Negative Keywords & Search Term Report
• Shopping Feed (A/B) Testing
• Shopping Remarketing: Standard & Dynamic
• Scaling Shopping Like You Own The Space
• Channel Strategy
• Smart Shopping Campaigns
• Shopping Seasonal Products
• Shopping During Black Friday & Major Buying Holidays
• Shopping for High-End Brands or Small Budgets
• Promotions & Price Drops
• Now Available: Performance Max
  • The difference between Smart Shopping Campaigns and the new Performance Max
  • Transitioning your Shopping Campaign knowledge into Performance Max
  • How to build your first Performance Max campaign
  • Campaign Reporting, the ins and outs of understanding PMax
  • Best practices and tips on ad creative, audience signals, and hidden settings

More courses from the same author: Take Some Risk

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to iBusinessCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your iBusinessCourse account then going to Downloads Page.