Rock N’ Roll Rich Snippets – Ryan Rodden

Rock N’ Roll Rich Snippets Information

Guides you to optimally tune structured data. The ultimate roadmap for structured data, rich snippets, and schema.org.

Here’s what you’ll get in Rock N’ Roll Rich Snippets

Updates, New Features, & Tips

• June 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph

Introduction

• Let’s Rock
• Understanding the Knowledge Graph
• Google Trends Exercise

Schema.org Introduction

• Navigating the Dreaded Schema.org
• The Full Hierarchy
• Schema.org Extensions – What Are They?
• Schema.org – Understanding Properties – Very Important!
• Schema.org – Understanding “Expected Type” – Also Very Important!
• Types of Code Used to Create Structured Data
• Google Structured Data Guidelines

Building JSON-LD Code

• Let’s Build Some Code with JSON-LD
• Building JSON-LD Continued
• How to Use JSON-LD Brackets
• JSON-LD – Common Errors That’ll Drive Ya Nuts
• How to Perform a Knowledge Graph API Lookup
• Let’s Take a Look at WikiData
• MusicBrainz – Another Semantic Example
• Interesting & Unique Properties

LocalBusiness Walkthrough

• LocalBusiness JSON-LD Code
• Adding LocalBusiness Markup to Your Site
• Let’s Code – OpeningHours
• Let’s Code – ContactPoint
• Where the Action Happens
• Marking Up Multiple Departments
• How Do I Mark Up a LocalBusiness with Multiple Locations?
• Weird & Possibly Outdated Search Console Errors

Recipe Walkthrough

• Recipe Guidelines
• Recipe Code Build
• Recipe Results in SERPs
• Recipe Results with Image Over Time

Event Walkthrough

• Examples, Guidelines, and Walkthrough
• Creating Your Event Code
• Example Results in Google
• Example Results in Google – Refreshing Dates

Products

• Product Guidelines
• Let’s Code – Building a Product
• Product SERP Results
• April 10th Product Snippets Image Announcement

Articles

• Article Guidelines
• Building the Article Markup

Pushing the Boundaries

• The Way I Think About Structured Data
• “Hybrid Mutant” Schema
• Imposter!

Encore – Tips & Bonuses

• Crunchbase Semantic Associations
• How to Get a DF Link from Metallica.com
• Recommended Resources
• WordPress Security Tips
• Link Redirect Trace Plugin
• Google Structured Data Partner Only Features
• Google Patent Reading Tips
• The Pity Link Method
• Social Media Tools – Copromote & Quuu

Final Bow

• Is 90% of Available Schema.org Currently Useless?
• The Final Secret – How to Get a DF Link from the Home Page of Wikipedia

About Ryan Rodden

Ryan Rodden is an online marketing professional with a decade of experience working in the web development cycle. In the last two years he has fully transitioned into the world of SEO, bringing an obsessive desire to understand the semantic web. The ability to create a full-time, passive income while also working to help businesses grow has become the driving force. Ryan also plays in a classical heavy metal band when he’s not shredding the search engines.

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