Publisher SEO Course – Vahe Arabian

Publisher SEO Course: Learn tried and tested technical and content SEO strategies to maximize traffic to your digital media and content property.

About Vahe Arabian

I’m Vahe, the founder of State of Digital Publishing. Like other publishers I work in the trenches to build and grow content and media properties. I also create insights, resources and a community that fosters knowledge sharing and industry collaboration.

I’m a 15 year veteran SEO and content strategist for publishers and explorer of digital media and technology trends.

My vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective content workflows that reflects your business & monetization model.

What You’ll Learn In Publisher SEO Course

• How to optimize page experience
• How to design your Google News sitemap and implement timestamps
• How to optimize crawl budget
• Pitfalls to avoid when including sponsored and UGC attributes
• How to set up Google Publisher Center and its importance
• Ads and popups best practices
• Topic and keyword research methodologies for priortizing opportunities
• Examples of E-E-A-T done well
• How to define and optimize your taxonimization
• Why original reporting is important and best practices
• How to define and utilize better layouts for different site structures
• How to keep content updated
• How to realize topical relevance and authority
• Measuring and assassing content performance
• How to leverage video content
• Image optimization best practices
• How to develop an internal linking strategy
• How to develop and implement a content cluster strategy
• How to use Google Trends
• When to use multilingual SEO
• How to optimize content for Google Discover
• How to audit content and identify gaps
• + more

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