TikTok Marketing and Advertising 101 – Anthony McGuire

TikTok Marketing and Advertising 101 Information

TikTok is literally the hottest social media app in the world but very few people know how to use TikTok as a powerful marketing tool for your business.

This is your chance to give yourself, your colleagues and your business a competitive advantage by learning the essentials of TikTok as a marketing channel.

If you are a serious marketer or own your own business, this course will allow you to understand TikTok and give you the confidence to start including TikTok in your marketing plans.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.

Here’s what you’ll get in TikTok Marketing and Advertising 101

1 – Introduction

• Course Introduction
• Instructor Background
• Future Course Content

2 – What is TikTok?

• The History of TikTok
• What Makes TikTok Unique – Content, Algorithm, Audience
• TikTok’s Growing Userbase
• Walkthrough of TikTok App – Algorithm, For You, Following, Camera, Inbox
• Walkthrough of TikTok App – Discover, Hashtags, Trends

3 – What TikTok Can Do For Your Business

• How TikTok Fits into the Digital Media Landscape
• How You Should Approach TikTok as a Business or Individual
• Case Study: Ritaoffline – Small Business Getting ed
• Case Study: Lizzo – Authentic Interactions
• Case Study: Westhill Park Retirement Home – Anyone Can Use TikTok!
• Case Study: Greggs – Leveraging Customer Love and Content

4 – Getting Inspired & Kicking Your Marketing

• Setting Up An Account and More
• Research & Ideation – Learning About Trends
• Getting ed with Creating Video
• Thinking Through Your Target Audience

5 – Content Creation

• Working Backwards from Your Customer
• Working Backwards from Your Customer – Worksheet PDF
• Case Study in Content Creation: Sarah B
• Now Your Turn – Content Templates and Checklist
• Now Your Turn – Content Templates and Checklist – Worksheet PDF
• Case Study: Milk Makeup – DIY Engaging Organic Content
• Case Study: Washington Post – An Old Brand Appealing to Younger Audiences
• Case Study: Chelsea FC – Taking and Remixing Challenges

6 – Content Distribution

• Review So Far
• Measuring and Growing Your Content
• Viral Growth Techniques: Quick Wins to Try
• Now Your Turn: Five Growth Tactics

7 – How TikTok Paid Advertising Works

• TikTok Ads Overview – A Huge Opportunity
• TikTok Ad Formats Pt. 1
• TikTok Ad Formats Pt. 2
• A Framework for Full-Funnel Marketing
• Creator Marketplace – Home of Influencer Marketing
• TikTok Targeting Options
• Case Study: The Sole Supplier
• Case Study: Reflectly and Sleepiest
• Case Study: Huel
• Case Study: Happn
• Case Study: SuperFX
• Case Study: Doja Cat
• Case Study: UK Government
• Case Study: Mountain Dew
• Case Study: Dettol India

8 – TikTok Review

• Recap of Topics
• Super Practical Takeaway 1 – Checklist for Getting ed on TikTok
• Super Practical Takeaway 1 – Getting ed PDF
• Super Practical Takeaway 2 – Framework for Content Creation
• Super Practical Takeaway 2 – Content Checklist PDF
• Super Practical Takeaway 3 – Framework for Growth
• Super Practical Takeaway 3 – Growth Tactic Checklist PDF

About Anthony McGuire

I used to work at Facebook and Instagram, advising the world’s largest advertisers like Procter & Gamble, Heineken, and Volkswagen. I left Facebook in 2018 and have been teaching clients ranging from small startups to big brands on how they should approach digital marketing.

The biggest opportunity in marketing today is TikTok. It’s a new platform with enormous potential for your business but most people don’t realise this!

I want to equip people like you with the skills to use TikTok as a powerful tool for your business.

More courses from the same author: Anthony McGuire

Salepage: TikTok Marketing and Advertising 101 – Anthony McGuire

Proof:

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to iBusinessCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your iBusinessCourse account then going to Downloads Page.