Product Psychology Mastery – Dan Benoni & Louis-Xavier Lavallée

Product Psychology Mastery Information

The customer experience doesn’t happen on a screen, it happens… in the mind.

MASTERY The Step-By-Step Framework To Create Better

User Experiences Using Psychology

This course shows you the psychological frameworks to ethically improve any product feature or growth area (activation, retention, monetization).

After you complete this course, you’ll be able to:

• Turn any experience into something valuable for your users. Know where the customer journey fails and how to solve it
• Make smarter (and faster) product decisions. Find better solutions with less trial and errors
• Justify your product decisions. And have the convincing vocabulary to back them up

Here’s what you’ll get:

• Self-paced course
• Lessons (Learn, Practice, Apply)
• Exercise templates
• Certification
• Product assessment checklist
• Course cheat sheets
• Case study assets (Figma)
• Additional psychology resources

Here’s what you’ll get in Product Psychology Mastery

MODULE 1: Week 1 – Understand User Behaviors

With 3 proven mental models

LESSON TOPICS

• Storytelling: How to use the psychology behind stories to build user empathy and find gaps.
• Behavioral Map: How to motivate people to act (while being ethical) & what impacts people’s ability (5 elements that can reduce psych).
• Psych Framework: Advanced applications of motivations and abilities to represent user behaviors.

MODULE 2: Week 2-3 – Find The Gaps & Improve Any Experience

Know which psychology principle to use and when.

LESSON TOPICS

• I.A.S. Framework: Learn the 4 mental steps people go through when interacting with any product and how they think. (fast processes vs. logical)
• Understand how cognitive biases affect how people use your product. Find what doesn’t work and why.
• Know exactly how to use the most impactful psychology principles to improve your product.
• Help people understand, take action and store positive memories whenever they interact with your product.

MODULE 3: Week 4 – Create Delightful Journeys

Aligned with your business goals

LESSON TOPICS

• The best way to understand what’s important to stakeholders and how to positively influence decisions.
• How to explain your product decisions and get the support you need.
• 5 practical tactics you can apply in your next meeting to help you communicate your product decisions.

MODULE 4: Week 5 – Communicate Product Decisions

To better rally your team & stakeholders

LESSON TOPICS

• The best way to understand what’s important to stakeholders and how to positively influence decisions.
• How to explain your product decisions and get the support you need.
• 5 practical tactics you can apply in your next meeting to help you communicate your product decisions.

MODULE 5: Week 5 – Create Ethical & Humane Products

To earn loyal fans & succeed long-term

LESSON TOPICS

• Ethical test: Evaluate your product using the manipulation matrix.
• Black mirror test: The one exercise you can do to ensure your product won’t trigger behavioral problems for your users.
• Humane design principles: The 3 fundamental principles to follow when redesigning for a more humane experience.

Who is Product Psychology Mastery course for?

This program is FOR YOU if…

• You’re a designer, product manager, marketer, growth practitioner, user researcher or consultant who cares about providing value to your users, or you’re a team manager who wants to level up their team.
• You create digital experiences. While this program could help any company, our lessons are designed for digital products and online experiences: SaaS, mobile, B2B, B2C, Gaming, e‑commerce, banking, insurance, etc.
• You have a strong bias toward action and want real results. You like to implement what you learn instead of just reading theory. With practice, you’ll become faster at finding the gaps and more confident in the solutions you create.
• You’re looking for a practical & applicable system to create better experiences using the same psychological frameworks we use in our case studies.
• You want timeless learnings & assets that’ll help you solve complex problems in your daily work long after you finish the course.
• You want to add “psychology” to your toolbox, to become the go-to “psychology person” in your company, or just stand out as a potential candidate for your next job.
• You like our case studies. You’ll learn in the same format we use but more in-depth and with a structured approach.

About author

We show you our best product psychology frameworks.

Hey. Dan and Louis-Xavier here. In short, we:

• spent 12 years each at the intersection of tech & psychology
• cofounded and scaled startups from 0 to 10M$+/year
• created a movement that helps 3,000+ companies in 147 countries create meaningful (and ethical) experiences

We created this course to help people like you use psychology (ethically!) to build better products, sharpen your skills, delight your customers and help companies scale faster.

You’ve seen what we do in our case studies. Now it’s time for you to have the exact knowledge to do the same for your product.

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