Product Positioning Masterclass – Brendan Dell

The Product Positioning MasterClass is the complete online training + community to learn to differentiate and drive breakout growth.

This course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation. Get a sneak peek of the first few lessons here.

Built for:

• Founders
• VCs
• Product Managers
• Marketers
• Consultants

What You’ll Learn In Product Positioning Masterclass

Section 1: Learn What Influences B2B Buying Decisions

• New science revealing what drives buying decisions
• Story as adaptive evolutionary mechanism
• The two key cognitive biases you need to know
• Optimal marketing mix by business stage

Section 2: The Story-Selling Framework

• Overview of course templates
• Introduction to the elements of $1B pitches
• The most effective ways to identify your best customer
• How to see inside your buyers mind
• How to identify your demand type
• Identify change, stakes, villain
• Identify your promised land, proof, results
• Create a high-impact simple promise

Section 3: Roll-Out

• A crash course on developing a high-growth go-to-market strategy

Section 4: $1B Walkthroughs

• Zuora
• Control Plane
• Sudozi

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