Optiniser – Daniel Throssell

From Daniel Throssell — the mad copywriting genius who invented the Parallel Welcome Sequence, wrote the world’s most unusual welcome email, and has gone viral for his outrageous opt-in rules — comes the ALL-NEW training:

Learn ALL my principles and ‘mental models’ for constructing a unique & high-converting opt-in flow — including *inhales* Writing your landing page! Opt-in form design! Lead magnet design! Confirmation rate optimisation!

Welcome emails! Welcome sequence design! And a whole bunch of other opt-in process concepts most copywriters don’t even know EXIST (because I invented them!) — in just ONE evening!

What You’ll Learn In Optiniser

• My secret 6-step formula for getting people replying to your welcome email in droves! (This is a six-step formula I’ve worked out for getting an insanely high level of engagement to your welcome email … by getting people to both reply AND click at massive rates. Using two CTAs is supposed to be an absolute no-no for copywriters, and yet I have discovered an extremely powerful way to do it. And no, it’s not obvious. I have literally split-tested each step in this process over tens of thousands of sends of my welcome email, and noted how EACH change affects the interaction rate I get. So I have this down to a science. In fact, step #5 is literally about how to overcome the reactance you trigger in your readers, because the first 4 steps can be so powerful, people can actually feel TOO much pressure to engage! Seriously — this one is VERY cool.)
• How to plug an enormous “leak” in most opt-in funnels (and while I do hate this term … the honest truth is, implementing this solution is basically like ‘free money’ due to the leads it saves)
• How to decide what emails to include in a welcome sequence (I explain this in about 10 seconds, it’s a super easy concept that just “clicks” for you once you hear it)
• A technique I have implemented on my opt-in page (which I had NEVER seen anyone else do, ever, before me) which actually also works for improving the conversion rate on your checkout pages. (Actually, I first got the idea from my previous work optimising order forms for my past clients! So even if you don’t care about writing an opt-in form like mine, you’ll be able to use this tip to make more money from your checkout pages.)
• How to engineer an actual mental “force” into your opt-in process that almost literally “drags” readers forward towards your first CTA. (Fair warning: this one WILL shock my readers who think I’m not really into woo-woo stuff about ‘forces’ and ‘energy’. But it works, and by the time you watch the lesson on this, you will believe it too.)
• 9 things to do in a welcome email (and what order to do the last three, based on your goals)
• Why EACH ONE of all those long FAQs on my opt-in page are actually doing 1 of 3 specific things — all of which make GOOD leads want to subscribe to my emails, while turning BAD leads away. (The reason this matters is, you don’t need to do FAQs on your opt-in page — but you SHOULD understand what the 3 things I’m doing are, so you can implement them in whichever way is most natural for you.)
• Advice on writing your welcome sequence either a) ‘from scratch’ OR b) by repurposing old emails. Either way is okay but there are things you should know first, which I’ll explain.
• When to have a separate email opt-in page (like I do) vs. when to capture emails on the homepage itself
• The TWO kinds of ”social proof” to leverage on your homepage, and how and where to use each. (Most copywriters just think “social proof” is one concept and it’s a horrible, horrible mistake. Trust me, I have a much more effective model, and like my ideas on so many other things, you will wonder how nobody else ever taught this to you before.)
• And MUCH more!

More courses from the same author: Daniel Throssell

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