Old School Copywriting Basics Information

Copywriting principles are decades old, so instead of getting the watered down version from the latest internet guru, what if you could learn from the original creators? These creators didn’t have fancy marketing automation tools, advanced website tracking scripts and retargeting ads. They had typewriters, paper and an envelope. Even with their limited toolset, they still managed to sell hundreds of millions of dollars of products and services.

If you’d like to find out how they did it, and how you can apply these timeless principles to your marketing, then I urge you to buy this course.

Get 12 immediately actionable video lessons and resources

Equipped with the information in this course, along with practice and application, you’ll have unwavering confidence in any marketing situation.

Here’s what you’ll learn

Chapter 1: Copywriting

In this chapter you’ll understand what copywriting is and where it can be applied. You’ll be introduced to legends like John Caples, Gary Halbert and Dan Kennedy.

Chapter 2: Frameworks

Want to learn to write convincing copy anytime anywhere with lighting speed and efficiency? Use proven frameworks that are like madlibs for marketing.

Chapter 3: Headlines

How do you get your audiences attention? A head-turning headline packed with curiosity, benefits or fear of loss. Everything starts with the first line.

Chapter 4: Features & Bennies

Features are what the product does, but benefits are what it does for them. Learn how to create advantage-driven lists of features that solve their problems.

More courses from the same author: Jack Zerby

Salepage: Old School Copywriting Basics: Time-Tested Tactics that Prompt Action – Jack Zerby

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