Mastering Email Marketing & SMS – Gina Perrelli

Mastering Email Marketing & SMS Information

This nearly 2-hour course covers everything an advertiser needs to know about email and SMS marketing in order to excel at customer retention through owned marketing channels. This course will take you from a basic email and SMS marketer to an Elite specialist at customer retention.

The experts at Lunar Solar Group partnered with Foxwell Digital to cover email and SMS optimization, testing, flow automation, reporting (& baseline metrics), lead generation/sign-ups, and more. This course truly is your one-stop-shop for mastering email marketing and SMS.

You might already know to have welcome, abandoned cart, and post-purchase flows, but do you know how to optimize them? This course covers how the Lunar Solar team pulls reporting and implements various A/B tests to ensure every campaign and flow is taken to the next level.

Here’s what you’ll get in Mastering Email Marketing & SMS

Email

• Optimizing your email marketing
• How to pull data
• A/B testing with email marketing
• Email campaigns: Where to start, how to organize them, optimize them, and more
• Analyzing email open rate
• Analyzing click rate
• Analyzing opt-out rate
• Analyzing conversion rate
• Email automation and flows
• Email sign-up forms

SMS

• Types of SMS marketing
• SMS voice
• Growing your SMS list
• Getting started with SMS
• Managing SMS responses
• SMS optimization

Putting it all together

• Subscription marketing in relation to email and SMS
• Understanding all customer communication channels
• Lists and segementing
• Tech recommendations
• Customer review integrations
• Customer rewards integrations
• Customer referral integrations

Introduction

• Section 1: Pulling the Right Data, A/B Testing and Campaigns
• Section 2: Automation and Sign-up Forms
• Section 3: SMS Best Practices and How to Grow Your SMS List
• Section 4: Subscriptions and the 3 “R”s to Growing Your Lists

About Gina Perrelli

Gina started her career at a large four-season resort where she eventually ran a team managing content calendars across 10+ business units. She first got into retention marketing developing the automation strategy to improve customer experience and LTV across a multi-million person database.

Gina was then recruited by a partner agency to stay on the resort’s account but also manage all other clients retention marketing and content calendars. After working on the agency side for two years Gina made the move back in-house to an app startup focused mostly on their direct-to-consumer offerings and developing customer lifecycle management strategies.

After 5 years with a blend of working in-house and agency side, Gina joined Lunar Solar to start the CRM division. She now oversees a team of CRM specialists and digital designers that aid her in managing millions a month in CRM revenue. Over her career, Gina has worked with 50+ brands and now specializes in building omni-channel retention flows that increase LTV, AOV, and engagement. Gina takes an aggressive approach to becoming part of her clients team’s to fully understand the brand and the customer. Creating custom dashboards, she has been able to identify crucial points of the customer journey and layer in the right touch points to best nurture customers to conversion.

When not building customer journeys Gina can be found in the mountains snowboarding or on one of her next beach adventures.

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