Lead Generation Master Class – Joe Martinez

Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, but also ensure the leads are of good quality. Plus, you need robust tracking for down funnel optimization.

In the Lead Generation Master Class, we’ll discuss strategies for 3 stages in Lead Gen and give in depth examples. We’ve created 28 short lessons that span about 3 hours to help keep lessons bite sized and focused.

What You’ll Learn In Lead Generation Master Class

Intro

Section 1 – Generating Leads

• Intro & Agenda – Section 1 – Generating Leads
• Call To Action Strategy – The Biggest Problem with Most Lead Gen Efforts
• Call To Action Strategy – Determining What You’re Going to Offer
• Call To Action Strategy – The Price of a Lead
• Call To Action Strategy – Building First Party Data Sets
• Call To Action Strategy – Designing for All Stages of the Buyer Funnel
• Finding Your Audience – Who Are They and How to Find Them
• Generating Leads – Overview of 4 Main Channels for Lead Generation
• Building a Foundation – Intro to Why We Need Extensive Tracking
• Building a Foundation – Excluding Duplicate Leads
• Building a Foundation – Creating a Database for Future Optimizations

Section 2 – Improving Lead Quality

• Intro & Agenda – Section 2 – Improving Lead Quality
• Words of Caution – Setting Proper Expectations When Qualifying Leads
• Defining Goals – What Makes a Good Lead?
• Ad Copy & Landing Pages – Make Your Boundaries Clear
• Lead Gen Form Strategy – Understanding Form Impacts on Performance
• Lead Gen Form Strategy – CASE STUDY: B2B Employee Management
• Lead Gen Form Strategy – Tips to Improve Lead Quality with Forms

Section 3 – Converting Down the Funnel

• Intro & Agenda – Section 3 – Converting Down the Funnel
• Data Prep – Defining Metrics & Requirements for Section 3
• Retreiving Your Data – Creating a Workable File for Optimization
• Timing Your Optimizations – Don’t Jump the Gun
• Attribution Matters – Understanding Why Lead Creation Touch is Imperative
• Defining an MQL – Intro to Lead Scoring
• Campaign Movement Strategies – Using Paid to Move Users Down Funnel
• Developing Cost Per Lead Goals – How CRM Data Influences Top of Funnel Efforts

Conclusion & Recap – Customer Generation

More courses from the same author: Joe Martinez

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to iBusinessCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your iBusinessCourse account then going to Downloads Page.