Launch Content Playbook – Erica Schneider & Rob Lennon

Launch Content Playbook is a step-by-step content roadmap and AI toolkit, so you can launch to a room of eager fans ready to buy. (Without being too salesy, even.)

The Launch Content Playbook is your no frills blueprint to planning, creating, and deploying launch content.

• Build anticipation about your launch
• Create genuine demand
• Drive sales w/out being salesy

Whether you’re a creator, solopreneur, start-up, side-hustler, or SMB, this playbook equips you to create all your launch promo content every time.

Use a value-driven and soft-CTA approace so your customers are interested in purchasing without tarnishing your reputation or leaving you seeming overly salesy.

What You’ll Learn In Launch Content Playbook

Make Content Decisions Easily

From pre-launch buzz to post-launch follow-up, our detailed blueprints ensure you know exactly what content to create and when to share it.

No more guesswork—just a clear, actionable plan that guides you through every step of your launch.

Less Planning, More Launching

No more splitting your focus, jumping back and forth between strategy and execution.

With a strategic & customizable launch content plan in your pocket, you can stop stressing about the launch content and simply run amazing launches.

More Touchpoints. More Sales.

Maintain a steady flow of high-quality content that keeps your audience excited to hear more.

Yes, people can actually enjoy being sold to. When done right.

With a hungry fan-base and more opportunities to be in front of them, you’ll naturally convert more sales.

Proven Tactics for Non-Salesy People

Our proven content plans are designed to maximize conversions by providing value and entertainment without being excessively salesy.

Our blueprints and playbook minimize pushiness, striking a good balance to get the sale, but not at the cost of your respect.

Like when Gary V. says, “Jab, Jab, Jab, Right Hook,” but without the metaphor of punching your customers in the face.

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