Info Product Blueprint – Orson

9 powerful modules packed with our most closely guarded secrets for picking profitable niches, AI-powered course creation, psychological triggers for high-converting funnels, and proven systems that have generated over $2.4M in info product sales

What You’ll Learn In Info Product Blueprint

Picking a Profitable Idea That Actually Sells

• How to pick a niche that has buyers, not just “audience”
• How to use research shortcuts to validate demand
• Finding viral hooks and emotional pain points
• The “offer pivot” method that helps you stand out in any niche
• Real examples of 5 info product niches working right now

Building the Course Fast

• How to outline & write your course using AI (prompt included)
• Where to host the course
• How to structure your product for max clarity + results
• How to build in scarcity + bonuses that increase conversions
• How to make your course so valuable people won’t refund – and will trust you more, converting on upsells/high-ticket later

Building Your Funnel (Landing Page, OTO, Legal etc)

• Building a funnel from scratch using AI or any site builder
• How to write high-converting copy for your funnel
• How to make a simple VSL (if needed)
• 20+ high-converting funnel examples for inspiration
• The ONE funnel format that works across all niches
• How to build the OTO and write persuasive copy for it
• How to setup a landing page + custom domain
• How to write your TOS, refund policy, and other legal disclaimers

Payments + Delivery (How to Get Paid & Send the Product)

• Pick a platform (Whop or Fanbasis)
• How to set up Whop or Fanbasis correctly
• How to deliver your product to customers without tech headaches

Backend Monetization & Simple Upsells

• Easy upsell ideas anyone can plug in
• How to sell 1:1 coaching completely faceless (even if you’re not an expert yourself)
• Email swipes for upsells, nurture, and post-purchase
• Price psychology tricks that boost conversions without sketchy gimmicks

Paid or Organic Traffic

How to choose between paid traffic vs organic content

• Pros, cons, and what’s best for your current situation
• Decision tree: how to pick your path based on time, skill, and money
• Then we break off into Paid (7A) or Organic (7B) based on your path

(7A) Paid Ads Execution (Meta / TikTok)

How to set up your ad accounts properly

• How to structure your first campaign (TOF > MOF > BOF optional)
• How to launch your ads the right way (not the way fake gurus teach)
• How to read the data and know when to kill/scale
• 10+ real ad creatives you can swipe for inspiration

(7B) Organic Content Strategy (Faceless + No Talking)

How to pick an angle for faceless info content (3 proven methods)

• TikTok + Instagram strategy from scratch (no face, no talking)
• How to build a proper funnel that converts viewers into buyers
• 10 real info product accounts you can study + swipe from

Post-Launch Scaling & Building an Affiliate Team

How to scale to $10K/month (repeatable frameworks)

• How to build an affiliate team (even if you have no audience)
• How to systemize traffic, upsells, and fulfillment
• What to do after launch to stack income & trust

More courses from the same author: Orson

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