Influential Emails Information

The goal of Influential Emails is to transform how you write and how your audience sees your brand. Specifically, Influential Emails will take you from where you are now, to where you can…

1. Open up your prospects’ minds to new ideas — ideas you want them to believe.
2. Create positioning, authority, and even free traffic for yourself, using words alone.
3. Sell stuff, while sidestepping the stubborn reactance more and more of us feel when somebody tries to persuade us.

Maybe you’re wondering how I can claim Influential Emails will do all this for you. It’s because it’s done all this for me. Even though… well, before I tear myself down, let me first hype myself up a little.

The Influential Emails way of writing has allowed me to make connections with some of the most successful marketers and copywriters in the direct response industry. It’s created an aura of authority for me, completely independent of my results in the field. Most importantly, it’s influenced the minds of my readers.

Here’s what you’ll get:

Call 1 will give you my best secrets for writing influential emails. This is stuff you can use today to put some magic into your writing, and to start influencing your own prospects on a new level. Here are a few things we will cover in Call 1:

• How to keep your emails fun and punchy with S. Morgernstern transitions. Simple, natural-sounding trick for jumping from interesting topic to interesting topic… with no letup that allows your fickle readers an excuse to stop reading.
• How to build your authority at the expense of others in your industry. I call it the “bait & switch” email close. Readers love it, and it’s less shady than it might sound.
• The NLP insight I use to emotionally manipulate readers at the start of my emails. And no, it’s not a pattern interrupt. This is something deeper, less obvious, and goes to the heart of what good writing is all about.
• The “Five Fingers” storytelling strategy. I learned this years ago from tophat-wearing pickup artist Mystery, but you can start using it today. It’s the most subtle method I know for forcing tension and intrigue, even when your story is not very dramatic by itself.
• A mechanical way I use to sound profound, even when I am saying something obvious or trivial. I’d use it now except I don’t want to give it away. This one trick has been responsible for more engagement, mindshare, and influence for me than anything else.
• The psychology secret of “Sophisticated Slapstick.” Comedian Ali Wong uses this to make slapstick comedy hilarious to sophisticated audiences. You can use it to surprise and delight your readers… even if they are savvy or wary of persuasion tricks.
• The hypnotic induction I use to get readers over dry or technical material. Goes all the way back to Dr. Milton Erickson. I find it very powerful, but but I’ve never met anybody in the copywriting space who knows about it.
• How direct response-style subject lines harm your reach and influence. Also, how to use DR fundamentals like promises… warnings… secrets… and specifics so they help — rather than harm — your brand.
• A cheap but effective way to use email to get on the radar of powerful and influential people in your industry. I used this to get a bunch of top Agora copywriters and marketers on my list. Also makes your emails easier and more fun to read.

Once we get through all that stuff (and a lot more), then Call 2 will show you influential emails in action. Because finished results and how-to advice are not enough, at least in my experience.

I prefer to see pros practicing and failing. That’s when the technique and the skill of what they do really becomes obvious. So I’ll pull back the curtain, and show you all the ugly details of how I actually write emails.

So Call 2 will be a soup-to-nuts breakdown — including all the initial half-starts, rewrites, and forehead slapping — of four emails I will be sending to my list. This call will show you how I take the ideas from Call 1 and put them in practice… and also, what I do when things don’t work like I want.

On Call 2, I’ll also share my own process for finding, organizing, and integrating ideas and illustrations I put into my emails. This is my mental map of email copywriting. It might prove more valuable to you than anything else I say in this whole training.

And then, Call 3 will be your chance to get your email critiqued and improved. You can send me up to three emails you are working on now… or ones you write from scratch using the ideas and examples in calls 1 and 2.

I will give you my feedback — stuff I like, stuff you can do better going forward. Plus you can see what I tell other people who submit their emails for a critique.

All the calls will be recorded. Also, at the end of the training, I’ll make transcripts of all the calls, which I’ll edit and format in a nice little package for you.

More courses from the same author: John Bejakovic

Salepage: Influential Emails – John Bejakovic

Proof

“The Influential Emails course by John Bejakovic is a valuable resource for anyone interested in writing impactful emails. John introduces important techniques and strategies for effective email writing, including crafting captivating openings and building credibility. These techniques have enhanced my customer interaction and sales effectiveness.

John delivers the knowledge in an understandable and practical manner, providing specific examples and a logical course structure. The course offers a practical perspective through sample emails and detailed analysis of John’s process. However, it could benefit from additional exercises for real-world application.

Overall, the course has provided me with valuable knowledge and skills, leading to positive changes in customer interaction. I highly recommend it for those seeking to enhance their email writing abilities.” – Bernard Brown, Founder of iBussinessCourse