In Demand Designer – Rosanna Mary Horsfall

The sales & content system for web/brand designers to attract and convert dream clients on repeat

You don’t need cold pitching or more pretty Instagram posts – you need a sales system that builds trust and brings consistent client work.

Because more DM-ing and more social content is not a sustainable way to keep your client pipeline full – it’s just a recipe for burnout! What you actually need is:

• A content strategy that allows you to take time off & doesn’t require you to be online every damn day
• Messaging that magnetises dream clients to you on repeat (so you can pick & choose what you work on)
• An online presence that stands out, connects with people, and feels easy & fun to maintain

What You’ll Learn In In Demand Designer

Refine your Personal Brand with Magnetic Messaging (Done in 2 hours)

• Rediscover your ideal client’s deep desires (in a useful way that won’t collect dust like your ideal customer avatar document…)
• Get clear on your differentiators and what gives you your unique *umami* flavour
• Define your brand personality (Values, Vibe & Voice) so you become the stand-out choice for clients who want to work with YOU
• Create magnetic brand stories & messages that you can use in your content to ATTRACT your dream clients

Build your Backstage Content Funnel (Done in 2 Days)

• Build a ‘backstage funnel’ that works to convert clients for you behind-the-scenes
• Develop ‘taster offers’ that make it EASY for clients to take the next step with you
• Learn how to build an engaged email list of your most perfect, dream clients
• Create an automated email sequence that builds connection and sells your offers for you (hands free!)

Create ‘Content Assets’ & Frontstage Content (Rinse-&-repeatable)

• Plan & write SEO-focused blog posts (ie. ‘content assets’) that bring you leads long after posting
• Learn to attract, nurture and convert with your social media content
• Set up a streamlined content calendar and generate infinite content ideas (with my frameworks, AI tools and idea banks)
• Save time by strategically repurposing your content like a pro (with the help of the Blog Repurposing GPT)
• Get started with a rinse & repeatable content workflow (follow my exact monthly & weekly content process)

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