Cross Promo Mastery – Matt Bockenstette

Cross Promo Mastery Information

The single-most-powerful list-building strategy I’ve used (and have ever seen) to grow the Copy Legends email list from ~1,500 to ~7,000 red-hot engaged readers & customers in just a few months…

By sourcing, facilitating, & executing DOZENS of highly successful, authority-boosting, & profitable “cross-promos” (also known as “list-swaps”) with the world’s most influential copywriters, marketers, & direct-response titans…

This Micro-Course Guarantees To Teach You:

• How to master the single-most-powerful list-building strategy I’ve used to grow my Copy Legends email list from ~1,500 to ~7,000 red-hot subscribers in just a few short months (WITH only ~6 month of experience in our industry when I first started – and WITHOUT the use of paid media traffic)…
• How to maximize the top 7 benefits of running a successful cross-promo – from building reputation and boosting authority, to increasing revenue and optimizing deliverability…
• How to cold-email influential cross-promo partners using the exact “cold email formula” I’ve used to create genuine, connecting relationships with the world’s most influential copywriters, that opened the doors for these exact cross-promo opportunities to come to life…
• A line-by-line breakdown of the exact “cold email formula” I’ve sent to prospective cross-promo partners (all of whom have been in the industry longer than me – and many of whom have much larger lists than me…) (PLUS: the 4 primary types of emails to send across the 3 different phases of various cross-promos…)
• The 3 types of BONUSES you (and your partner) must offer to maximize the number of new subscribers you each gain on your email lists (these are non-negotiable for maximizing the number of “replies” you receive from existing – and new – readers…)
• The top 5 strategies I’ve used to incentivize – and structure – many of my most successful cross-promos with the most successful copywriters on the planet (whom have significantly larger reputations & email lists than me…)
• How to EXECUTE a smooth, effective, & profitable cross-promo with high-level operators in your market by deploying the 5-stage “4FT Method”…
• The exact follow-up email/template I send to my next cross-promo partner, providing all the critical information we both need to make it as clear & successful as possible (including the 7 VITAL ELEMENTS that must be included to ensure 100% clarity for each partner…)
• And so much more…

Here’s what you’ll get in Cross Promo Mastery

MODULE #1

Inside “Module #1,” we’ll discuss the quick story related to WHY this micro-course was created & the top 7 benefits you’ll achieve for yourself, your brand, & your email list once you’ve learned to master the art of sourcing, facilitating, & executing highly-success cross-promos…

MODULE #2

Inside “Module #2.” you’ll discover the exact “how-to tactical strategies” for completing your first (or next) profitable cross-promo – starting from the “cold email formula,” to the crafting, & executing of each cross-promo…

MODULE #3

Inside “Module #3.” you’ll receive your “6-Part Bonus Bundle” that includes the word-for-word emails (along with the exact stats for each “Outbound Promo Email” directly from within my USP), the methods I use to deliver my bonuses via email, my first-ever call with the legendary Kim Krause-Schwalm where we discuss the details of our first cross-promo together, video breakdowns of the tools I use to run efficient cross-promos, as well as an hour-long conversation with Adil Amarsi, where we dive deeper into the strategies you can use to execute your first (or next) successful cross-promo…

About Author

I’m Matt Bockenstette – founder, copywriter, and email marketer behind CopyLegends.com.

I started in online business in 2014, when I co-founded, launched, and scaled a single-supplement e-commerce brand to 6-figures. The next year, I did the same with Transparent Labs (scaling it to multiple 7-figures in just 18 months.) Two years later, I sold my interests in the supplement space.

The irony?

I was in charge of all the “words and numbers” at a time when I’d never heard of “copywriting,” let alone knew what a “copywriter” was.

Fast forward to October 2020… I launched Copy Legends after stumbling onto Joe Vitale’s legendary blog, where I discovered my burning passion for geeking out over old-school ads, sales copy, and “original source” copywriting wisdom.

Fast forward to today (after a year of intentional copywriting)… Copy Legends is one of the fastest-growing ink-slinging tribes around – with 6,800+ copywriters from around the world who enjoy my daily emails (including the likes of Gary Bencivenga, Drayton Bird, Brian Kurtz, David Deutsch, Bob Bly, Kim Krause Schwalm, Doberman Dan, & dozens more you know, like, and trust.)

I’m looking forward to sharing some of my favorite resources and strategies from the “Original Copy Legends” here!

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