Copywriting for Social Media Information

Learn how to write effective copy to attract and engage your brand’s audience

Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.

Get to know Paul, the brands he has worked with, and how he fell into copywriting by chance. Discover the books that have influenced his writing and see his suggested reading list for exploring new writing styles and ideas.

In the second unit, learn about the importance of a good brief and how to use it for creating copy. Paul shows you how to write your own brief with working examples from a well-known client. See the different types of research he recommends to help define your ideas.

Develop the overall idea for your social media campaign by working on three essential elements: insight, challenge, and idea. Learn Paul’s methods for brainstorming ideas and see how he puts them into practice on an existing campaign.

In the final unit, Paul defines good social media copy and shows you how to keep your copy short, clear, and to the point. Finally, get some advice on how to make your copy memorable by giving it a twist.

Requirements and materials

All you need is a computer with a word processor and a creative idea that you would like to develop.

Here’s what you’ll learn:

1. Introduction
2. Preparing
3. Developing the Idea
4. Copywriting and Social Media
5. Final project

Who is this course for?

This course is for anyone who wants to learn how to craft good social media copy for a brand while improving their writing skills.

About Author

Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.

He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.

More courses from the same author: Paul Anglin

Salepage: Copywriting for Social Media – Paul Anglin

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