Content Marketing University Information

CMI University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively.

Why CMI U?

Robert Rose, CMI’s chief strategy officer, is bringing his Content Marketing Master Class series right to you, to work at your own pace, no matter where you are.

What should I expect?

10 modules from Robert Rose, plus 20+ hours of ancillary content from top industry leaders – all focusing on particular topics for a deeper dive.

What’s New at Content Marketing University?

How do you increase the likelihood of developing a realistic, achievable and effective Content Marketing strategy? You need something complete, focused on simplicity and immediate action, but that also creates a level of comfort with ambiguous things, the unsaid, and the partial knowledge.

You’re already “doing content” and left unchecked you’ll slowly move not toward failure – but worse – toward average. How do you and your team over-index and actually create a content marketing strategy that outperforms others?

Your content marketing is not a formula – but it can be created with a solid foundation that allows for the unknown and what will be discovered. Introducing Content Marketing University.

Here’s what you’ll get

• An extensive online training program with 10 core classes from CMI’s chief strategy officer, Robert Rose, complemented by electives taught by industry thought leaders
• 12-month access so you can watch the courses at your own pace
• Quizzes to measure your understanding and a certificate of completion

Who is this course for?

Enterprise brands and entire departments looking to hone their skills together, learning the same materials, as well as individuals wanting to advance their own practice of content marketing.

About author

Robert Rose

As the Chief Content Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.

Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s also the primary author of the book Managing Content Marketing with Joe Pulizzi.

Andrew Davis

Andrew Davis’s 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.

More courses from the same author: Robert Rose & Joe Pulizzi

Salepage: Robert Rose & Joe Pulizzi – Content Marketing University

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