Content Editing 101 – Erica Scheider & Rob Lennon

Content Editing 101 will not only the principles of editing but also having a set of automated editing tools to apply those principles more quickly.

Announcing Content Editing 101

Most online writers try to learn and apply editing best practices all at once.

This is a ticket to overwhelm city and a great way to forget everything you’ve learned.

You’ll second-guess every decision you make. Obsess over small details. Get annoyed. And make no meaningful progress.

And then, you’ll give up. You’ll decide content editing is a waste of time or something you’ll never wrap your head around. You lean hard on spell-check and call it a day.

I built this course to save you from feeling overwhelmed by or hating this critical part of the writing process.

And to give you a roadmap of what to do, when, and why.

Content Editing 101 is designed to help you slow down and take it one step at a time.

I’ve also teamed up with AI Whisperer Rob Lennon to create a Learn → Do → Play experience.

While AI is not great at content writing (yet), Rob has trained it to edit like a pro.

He’s taken all of my lessons and built AI bots to help you apply what you’ve learned right away.

So the course is both self-directed and interactive.

And you walk away knowing the principles of editing but also having a set of automated editing tools to apply those principles more quickly.

Here’s how the course works:

• We’ll teach you the basics of how to self-edit
• We’ll give you manual exercises to lock in your new knowledge
• We’ll give you AI bots to help you immediately test and refine your skills

This expert advice + AI approach is powerful.

We pioneered it in our Hooked on Writing Hooks course bundle, and it went so well, we’re doing it again, but better.

What You’ll Learn In Content Editing 101

PART 1: CONTENT EDITING 101: RESET YOUR WRITING BRAIN

• Mindset Makeover for Writers: Reprogram yourself to see how cutting the fluff is actually adding to your content.
• Overcome the Myth: Editing isn’t only for professionals. Anyone can do it.
• Editing Essentials Bootcamp: A quick dive into the three types of editing.

PART 2: SENTENCE SURGEON: CRAFT POWERFUL SENTENCES WITH EASE THROUGH COPY EDITING

• Redundancy Removal Toolkit: Techniques to eliminate unnecessary repetition.
• Active Voice Activator: Transform passive to active voice for more impactful writing.
• Tense Mastery Class: Understand tenses and why one rules the others.
• Sentence Structure Simplified: The 4 types of sentences for strong and clear writing, plus when to go concise and when to go long.
• BONUS! Specific Hook Secrets: One of our most popular lessons from Hooked on Writing Hooks (also a great editing tip).

PART 3: BIG PICTURE BLUEPRINT: MASTER DEVELOPMENTAL EDITING

1. Navigate the Narrative Gap: Identify and fix gaps in your content.
2. Amplify Your Argument: Techniques to make stronger, more persuasive arguments.
3. Structural Strategy: Master the flow from ‘What’ to ‘Why’ to ‘How’.

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