Cold Calling Guide – Advanced Objection Handling – Brian LaManna

Brian LaManna has experience as a Mid-Range Accounts CEO, Senior Trading Accounts Manager, Trading Accounts Manager at Gong Company. He served as Senior Account Executive, Account Executive, Sales Development Representative at BrightEdge.

The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.

$2M+ sourced and 250+ sourced meeting as an SDR and AE using this framework to take down any objection.

Objection Handles:

Budget, Not Interested, Timing, Send me Info, Using a Competitor, Wrong Person, + More

What You’ll Learn In Advanced Objection Handling

• Buyer psychology
• Reverse & reframe
• A scalable, repeatable framework

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