ChatGPT Digital Writing Workshop Information
If you want to create 1,000 content ideas in 11 minutes with the click of a button, then look no further than ChatGPT!
Writing with AI is the future of Digital Writing and today we want to give you a crash course in how to use it so you can stay relevant as a Digital Writer for the next 10 years,
We’ll cover what it is, what it does well and what it doesn’t do well, in addition to the most common mistakes people make when working with AI.
Before we dive in, it’s important to know that ChatGPT and AI writing platforms are not going to replace you as a writer. But they absolutely are going to change the way you write online. And the writers who can master these technologies will have a significant advantage. They will build the largest audiences, create the most efficient workflows, scale their writing and related businesses in epic time, and ultimately, will earn the most money.
Unfortunately, most people don’t know what ChatGPT is even capable of. And those who do understand it, rarely use it correctly. But if you can take hold of how to leverage AI, then your writing will be 10X faster and you’ll be able to create a boatload of exceptional content.
But first things first.
What is ChatGPT?
It’s your intern!
It’s like Clippy from the 90’s—on steroids.
But, ChatGPT is not a magic box where you can sit back and let it take over your job. It’s your intern. You have to train and teach it. If you give ChatGPT minimal instruction, it will do it as if it’s an intern that got zero guidance. And if you assume that ChatGPT will read your mind, it will disappoint you.
It’s not ChatGPT’s fault if you’re not getting the output you want. It’s a reflection of the quality of your thinking. Garbage in results in garbage out. It’s a completely capable intern, you just need to learn how to train it.
And if you think ChatGPT is just a fad, think again.
Microsoft just invested $10 billion and is already integrating ChatGPT into their search engine, Bing. Google is not far behind. Before you know it, AI will be the default fabric that is woven into everything.
So, if you want to stay ahead of the curve as a Digital Writer, you need to learn to leverage AI.
Let’s look at what ChatGPT doesn’t do so well.
3 Things ChatGPT Does Poorly
If you’ve been less than satisfied with ChatGPT’s responses, chances are you’ve hit on one the following core weaknesses of AI.
ChatGPT Weakness #1: Generate Ideas With Minimal Constraints
Whatever you put in ChatGPT is what comes out.
And if what’s coming out isn’t very clear, it’s a signal that you’re thinking isn’t clear. ChatGPT does not generate (good) ideas with minimal constraints.
For example, we asked ChatGPT to give us three article ideas. And what came back was an idea about AI in healthcare, one about sustainable living, and another one about remote work.
It’s all over the place.
Which makes it easy to dismiss ChatGPT’s capability. But what’s actually happening is we didn’t give ChatGPT enough of a constraint to keep it focused. We didn’t teach it well enough.
Once we clarified our thoughts on what we wanted, “three article ideas about physical therapy for elderly people recovering from a broken hip”, immediately the quality improved tenfold.
Why? Because we gave it constraints. AI can’t read your mind, you have to give it the constraints that you want in order to get the result that you’re looking for.
So, now more than ever, you need to invest in your own thinking.
How else are you going to leverage AI?
ChatGPT Weakness #2: Make Subjective Decisions (Style, Personal Preferences, etc.) Without Clear Instruction
AI can’t read your mind.
For example, if we tell AI to tell us a joke, how is it supposed to know what we think is funny? It’s like throwing spaghetti at a wall and hoping that it comes up with something.
AI doesn’t do well with subjective questions, but if you get more specific. AI will know exactly what to get you. Aim for being objective.
AI does much better with an objective command like, “Tell me a joke about how humans are addicted to coffee in the style of Jerry Seinfeld.” Humans are good at subjective and creative decision making. AI is way better than humans at objective decision making.
Let the technology do what it does best and elevate yourself into what you do best.
ChatGPT Weakness #3: Answer Open-Loop Questions vs Closed-Loop Questions
AI is not God. It’s a robot.
If you ask a huge open loop question, like what’s the meaning of life? It’s not going to know what you want. Remember, tell your intern exactly what you want, “I need you to go to do these 3 very specific things.” Be aware of whether you are asking open loop questions or closed loop questions.
Objective closed loop questions are where you are going to get the best result.
Alright, that’s what ChatGPT does poorly.
Now before we dig into what it does really well, let’s take a look at the three biggest mistakes writers make when interacting with ChatGPT.
What Most People Get Wrong About ChatGPT
Every day, hundreds of thousands of creators are looking to ChatGPT to answer innumerable questions to help with their writing tasks.
- What’s the meaning of life?
- What are the best travel destinations?
- How can you make money investing in real estate?
And every day, they make the same mistakes over and over again.
Here are the top 3 we see:
Mistake # 1: Outsourcing Your Ideas
We aren’t huge fans of outsourcing “ideas” to AI.
Ideas are the most creative part of writing—which means it’s actually the hardest thing for AI to do well (contrary to popular belief). You don’t want to outsource your thinking. You want to outsource the doing.
Mistake # 2: Not Being Specific About What You Want
Specificity is the secret!
Any time you’re asking for something, it doesn’t matter if you’re asking a human intern or your AI intern, you want to get as specific as possible.
What most people do with AI is ask something like, “give me investing tips.”
But, what kind?
There are lots of different kinds of investing. You could invest in stocks, private companies, real estate, creators, cryptocurrencies, etc. If you don’t specify “what kind” AI isn’t going to know what you’re talking about and it’s going to spit back a generalized answer.
Look at V1 versus V7. You are going to get totally different tips because there’s so much more clarity over what you want. If you’re not getting the output you want, you don’t have clarity over what you’re asking for.
No different than sitting down with a pen.
Mistake # 3: Failure To “Train” AI With Examples
AI tools are trained to repeat what millions of people have already said on the internet.
They spit out “existing knowledge” rearranged.
AI is exceptionally good at this task. And what most people don’t know is that you can train AI to write how YOU want it to write. Which means you can give AI examples of writing that you like and it will write—exactly how you instruct it to write.
Boom!
Now that you know what ChatGPT does poorly and the mistake to avoid, let’s get into the best ways to use AI as a writer!
Here’s what you’ll learn:
- Understand how ChatGPT & AI is changing the way people write—forever.
- Explore the most valuable skills Digital Writers should acquire over the next 10 years to remain relevant.
- Avoid the biggest mistakes people make when using ChatGPT (hint: one of its “worst” functions is idea generation, and yet that’s what most people think it’s best at).
- Employ ChatGPT to be your own AI-driven “research assistant.”
- Train ChatGPT to write like yourself—and generate 10x more content (without compromising quality).
- Combine ChatGPT & our Lean Writing approach to quickly & easily generate hundreds of “outlines as content.”
- Effortlessly edit the content ChatGPT creates for you.
- And unlock tons of actionable tips for outsourcing the most “manual” parts of the writing process.
More courses from the same author: Dickie Bush & Nicolas Cole
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