Brand Mapping Method – Carli Anna

Helping YOU become the biggest strategic advantage in your branding business. So you can confidently multiply your rates, book big clients, and give ‘em an experience they can’t stop talking about.

Introducing: Brand Mapping Method

Brand Mapping Method is a hyper-focused course to help you become a certified brand strategist – armed with the real-world skills + processes you need to book & help big-league clients NOW.

(Because if you’re just giving them a pretty logo, it’s kind of like handing them a cute outfit, telling them they look fabulous, and dropping them in the desert… And neither of you knows if they’re going to make it out alive.)

In three hours of video training plus actionable templates, workflows, and checklists, you’ll learn eeeeverything you need to:

• Create a unique strengths-led strategy with you at the center
• Have an easy, streamlined process, backed by legit tools and resources
• Help your clients develop a standout identity and inspire a loyal following
• Communicate with your clients in a way that instills trust & positions you as an expert
• Multiply your prices – and deliver value to match
• Start booking bigger, better clients right away

Before BMM.

• Getting the sweats before every Zoom call with a new client
• Agonizing over every design decision, making the process feel like literal torture
• Undercutting yourself because you’re so scared of getting outbid
• Stomach sinking when your inbox pings with the subject line “a few more changes”
• Rushing through a bunch of piecey client projects each month to cover the bills

After BMM.

• Cruising through sales calls with confidence because you know your worth (and your shit)
• A more chill + fast design process, because every move is made with intention & based on legitimate research
• Doubling your prices within 4 weeks (then probably tripling them a few months later)
• Slashing the annoying revisions and client miscommunications by like 90%
• Working on spacious, five-figure projects so you can enjoy the process (and you know, your actual life)

What You’ll Learn In Brand Mapping Method

Brand Research & Exploration

• Use client questionnaires to cut through the fluff and get the info you *actually* need.
• Discover the exact strategic questions and follow-ups you need to ask every client.
• Guide your client to use Pinterest in a more powerful, intentional way.
• Run a live strategy session for maximum impact (including how to prep, what to say, and how to respond when things get awkward).

Brand Mapping

• Confidently analyze the market to nail down your client’s brand “map”—AKA their *~priceless*~ compass for navigating their niche.
• Learn the seven concepts that will help your clients develop a lasting, unmistakable brand and find their voice—instead of switching it up every 6 months to look like their latest obsession.
• Define your client’s core values to cultivate a sense of focus and instill some confidence in their unique offering (they’ll love ya for this).
• Engineer your research into design solutions that don’t just look good–they solve genuine problems.

Presenting Your Brand Strategy

• Organize and present a good-lookin’ Brand Carryall to wow your clients. And see the exact layout and content of mine, which I credit for completely changing my business.
• Learn exactly what to say and do before you hit “send” on your Brand Carryall (this is gonna completely erase your email anxiety).
• Find out the three crucial steps I use to capture feedback, get in my client’s head, and present so it feels more like a conversation than shoving something into their face.
• Handle feedback like a pro by working on your mindset and following scripts for different types of requests.

Creating the design and brand deliverables

• Learn how to communicate your client’s brand values and voice through design
• Discover exactly how and where to apply strategic elements to your designs
• Design a logo that feels custom and cool without alienating people.
• Build a high-converting website that feels like an engaging story (including the HUGE thing every website needs—but barely any have).

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