Agency Dominance Information

Don’t Just Pick A Niche, Dominate One.

Everything You Need to Grow Your Agency in One Spot

Here’s what you’ll learn

Chapter 1: Welcome

• How to Get the Most Out of This Program
• Join Community
• Downloads/SOPs
• How to Make Your Money Back ASAP!
• Make $5 For Every MISTAKE in This Course

Chapter 2: Business Foundations

• The Big Picture
• The #1 Skill for Building A Successful Agency
• Everything You Know About Business is (Probably) Wrong
• How to Buy More Life
• Niche Masterclass
• Market Research Masterclass
• Choosing Your Service

Chapter 3: Business Housekeeping

• Choosing a Business Name + Domain
• Getting a Professional Business Email
• How to Register Your Business
• How to Collect Payments
• How to Get an Agency Logo
• Best Business Credit Cards

Chapter 4: Mindset + Productivity

• Overview
• Understand
• Define
• Evolve
• Become
• Top Productivity Tips

Chapter 5: The Business Model

• Intro to Business Models!
• Retainer Model
• Performance Based Model
• 1 Off Business Model
• Billboard Ads Model
• Lead Dealer Model
• SaaS Model
• Done With You Model
• Adding CRM Services
• Adding Lead Follow Up
• Adding Consulting/Education
• Hiring Media Buyers

Chapter 6: Marketing Skills Database

• How to Turn Strangers into Paying Customers
• Marketing Terms You Should Know
• Attention
• Copywriting
• Leads (Organization, Tracking, Automations, GoHighLevel, Lead Capture, Visual Pipeline, Appointment Setting, and More!)
• Appointment Setting Script
• Landing Page Sequences
• Upsells (Email Marketing – Nurture Sequences, List Farming)

Chapter 7: Marketing Yourself

• Our Client Getting System
• Crafting Your Offer
• High Authority Offers vs Low Authority Offers
• Inbound Marketing
• Hybrid Marketing
• Outbound Marketing

Chapter 8: Sales

• Sell People, Not Products (THIS MINDSET IS EVERYTHING)
• Inbound vs Outbound – It’s all about TRUST
• Setting The Appointment
• Sales Calls
• Sales Call Recordings/Critiques

Chapter 9: Onboarding

• Overview
• Putting Your Agreement Together
• Ad Platform Tech Management (Facebook Business Manager Overview + Onboarding)
• Creating Your Onboarding Form

Chapter 10: Operations

• Onboarding
• Putting Your Agreement Together
• Structuring Your Welcome Call
• Client Checkin Call Example
• Facebook Business Manager Onboarding
• Hiring a Team
• Managing a Team

Chapter 11: Marketing Results for Local Businesses

• Planning Out Your Campaigns – Checklist For Maximum Results
• Local Business Marketing Overview (Facebook Ads, Google Ads, Websites/SEO, Tiktok Ads, Database Reactivation)

Chapter 12: Marketing Results for Online Businesses

• Local Business Marketing Overview (Facebook Ads, Google Ads, Websites/SEO, Tiktok Ads, and more.)
• Facebook Groups
• Content (The Organic Attention Machine, Principles, Youtube, Blog, and More!)
• Youtube Ads
• List Farming

About Author

Hello, I’m Keaton.

A passionate marketer, entrepreneur & consultant. On this site (and elsewhere), I like exploring how business can help us reach the outcomes we want most in life.

Entrepreneurship & marketing have always fascinated me. I started my first business during my senior year of high school – a blog. I didn’t make any money, but I did learn a lot of valuable lessons.

Later that year, I left on a full-time spanish-speaking mission for my church to Washington, DC. I spent 2 years studying scriptures, knocking doors, doing community service, speaking to people on the street, and teaching lessons to interested people in their homes. Every day started at 6:30 and ended at 10:30 with just three-quarters of a day off per week! This time laid the foundation for my understanding of psychology, sales, and hard (and smart) work.

In 2018, I returned home to Salt Lake City, UT and started working in marketing for my family business – a local swim school. Eventually, I started to get my own marketing clients and went full time running my marketing agency, OrthoPatients.

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